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SEOs - Take a Note from PPC Specialists & Focus on the Ad Copy
Rand Fishkin

SEOs - Take a Note from PPC Specialists & Focus on the Ad Copy

One of the more remarkable developments over the last few years in SEO has certainly been the intelligence increase of Google & Yahoo! (and MSN to a lesser degree). From 1997-2002, a page really needed to be "optimized" for search engines in ways that differed from how they were "designed" for visitors. Bravo! to the engines for closing this gap - now, it's our turn to i...

SEOmoz's 2006 Financial Statements
Rand Fishkin

SEOmoz's 2006 Financial Statements

I think this is, without question, one of the most anticipated posts I've authored. Since I announced back in September to several friends that I'd be posting SEOmoz's financial records on the blog, people have generally responded with shock and amazement. While public companies are forced by law to issue their balance sheets & earning statements, for private companies, financial informatio...

Top Five Types of Comment Spammers
G

Top Five Types of Comment Spammers

As you probably know by now, G-Man has a blog (yay!).Now that I've been noticed, I have started to get a bit of comment spam. Since spam is a hobby of mine I've decided to categorize the top five types of comment spammers Sex for Fantasy - These are the guys who live in a fantasy world where everyone who sees the...

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Questions in SEO that I Can't Answer
Rand Fishkin

Questions in SEO that I Can't Answer

On occassion, I feel that my blog posts here may make it seem that I'm an insufferable know-it-all in the realm of SEO, which certainly isn't the case. To illustrate the point, I thought it would be revealing and worthy of discussion to bring up several questions to which I don't have good answers. Here goes: The Diminishing Value of Anchor TextThe theo...

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I Disagree with Danny & the Google Engineers About Link Buying Practices
Rand Fishkin

I Disagree with Danny & the Google Engineers About Link Buying Practices

SEOmoz is, in my opinion, as "white-hat" in our optimization practices as an SEO firm can get with being illogical. Yet, we still advise some of our smaller and mid-size clients to buy links - we even go as far as to buy links for our own in-house projects. This practice would seem to directly conflict with every piece of advice given by prominent search engineers and, most recently, ...

SES Chicago Recap in Comics
Rand Fishkin

SES Chicago Recap in Comics

We noticed that at the last few SES & Pubcon conferences, the coverage has been overwhelming. You can't say a word or show a slide without finding it 3 hours later all over the search blogosphere. So... we wanted to do something a little different for our coverage. Let's see how Incisive likes giving out press passes to young women whose primary form of journalism is done in the classi...