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Questions in SEO that I Can't Answer
Rand Fishkin

Questions in SEO that I Can't Answer

On occassion, I feel that my blog posts here may make it seem that I'm an insufferable know-it-all in the realm of SEO, which certainly isn't the case. To illustrate the point, I thought it would be revealing and worthy of discussion to bring up several questions to which I don't have good answers. Here goes: The Diminishing Value of Anchor TextThe theo...

I Disagree with Danny & the Google Engineers About Link Buying Practices
Rand Fishkin

I Disagree with Danny & the Google Engineers About Link Buying Practices

SEOmoz is, in my opinion, as "white-hat" in our optimization practices as an SEO firm can get with being illogical. Yet, we still advise some of our smaller and mid-size clients to buy links - we even go as far as to buy links for our own in-house projects. This practice would seem to directly conflict with every piece of advice given by prominent search engineers and, most recently, ...

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SES Chicago Recap in Comics
Rand Fishkin

SES Chicago Recap in Comics

We noticed that at the last few SES & Pubcon conferences, the coverage has been overwhelming. You can't say a word or show a slide without finding it 3 hours later all over the search blogosphere. So... we wanted to do something a little different for our coverage. Let's see how Incisive likes giving out press passes to young women whose primary form of journalism is done in the classi...

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Hitwise Tracking for Several Web 2.0 Properties
Rand Fishkin

Hitwise Tracking for Several Web 2.0 Properties

Last week, during the Vintage Tub & Bath Dinner, Hitwise won a link from the SEOmoz blog. But, in typical Rand fashion, I decided that rather than simply point a bit of traffic their way, I'd do a real, constructive, signally post using some Hitwise data. Below, I've looked at several commercial sectors on the web that have recently seen entrance...

How to Capitalize SEOmoz
O

How to Capitalize SEOmoz

Hopefully I'm not contributing to the noise on SEOmoz by writing this post, but I think a quick entry on the subject is warranted. Very few people capitalize SEOmoz properly - and by capitalize I mean in terms of grammar (not money). We're the ones to blame, our name isn't exactly something anyone would know how to capitalize c...

Signal to Noise Ratio at SEOmoz - Please Add your Votes & Comments
Rand Fishkin

Signal to Noise Ratio at SEOmoz - Please Add your Votes & Comments

I've had several folks mention that they believe the ratio of high-quality posts at SEOmoz has declined over the last several months. I'd like to get a determination from the community as to your opinions about the amount of content and the relative levels of value provided. As we roll out a new version in the next few weeks, we have some options about how to structure the content to allow you ...

Peeking Inside the Google Engineers' Toolbox
Rand Fishkin

Peeking Inside the Google Engineers' Toolbox

Ever since I first saw Matt Cutts, Google's head of search quality, "investigating" sites through his super-secret application (during an SES conference in NYC); calling out spammers and identifying crawl and ranking issues for curious site owners, I've wondered about the content of his tool collection. What secrets can Googlers pull up on comma...