Rounding Out the Week
Just the links, folks: The folks over at DowJones Marketwatch are so clueless about social media, it hurts. Just read their take on Scott's blog entry from last week (scroll to the 3rd article). More on ...
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The Things You Didn't Know You Didn't Know
Oh, perspective. It's a fantastic human characteristic that, among other things, lets us compare how we once felt with how we feel now. When I began working at SEOmoz, I was aware that, in comparison to many people, I knew "a lot" about the series of tubes some call the internet, but far less than I'd soon know. Here are some of the lighter-hearted things I've learned since September 18,...
11 Mystery Guest Complaints
Hello. Mystery Guest here. Rand isn't feeling quite well right now, so he asked that I blog on his behalf. As most of you probably know, his father has been in the hospital for over a week now, and is currently fighting a fever that won't seem to go away. We're all hoping for the best. Rand just returned from a trip out east and headed straight from the airport to see his dad, so he's fee...
So Long Press Release, Helloooo Social Media
We've got a couple of clients who're releasing new services with a standard PR-driven media campaign (press release, etc), and we're attempting to enhance them with a viral marketing component. While a press release targets mainstream media, news sites, and the like, we're hoping the complementary Digg submission can hit the viral channels of the web. This is a good time to mention tha...
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Hey, I'm Blogging! Pay Attention to Me!
Rand sent me the above comic strip and instructed me to let it inspire me (it seems he enjoys giving me the occasional homework assignment), and the first thing I thought of when I read it was, "Why do people blog?" I read a lot of SEO blogs (arou...
The Keys to Online Success in Simple Equations and Links
There's really no introduction necessary. This is one of those posts that will appeal to some people quite nicely and make others yell "linkbait" - which happens pretty much anytime SEOmoz publishes something in a list format. Hopefully you'll enjoy the break from our usual: Basic Equations Great Writing/Multimedia/Tools + Interesting Subjec...
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Traits (Most) Good Web Developers Have
As a follow up to Matt's How to Hire a Good Web Developer article, I thought I would expand on the subject a little more and discuss common traits good web developers have. These are things I've noticed in working with or talking to web developers at all skill levels -- from someone who still uses Front Page all the way to Google emp...
Brainstorming LinkBait: A Four Step Approach
In the first three months I've been here at SEOmoz, I've focused a lot of time on brainstorming and writing LinkBait content with the gang. We all know good LinkBait can get you a ton of attention and links as well as a nice little ego-boost should you find yourself on Digg or Reddit. Over the course of our brainstorming sessions, I've managed to distill a straightforward and eff...
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How We Used to Manage Tasks and Clients, and What We Did to Improve
As much as SEOmoz has been growing lately (both in success and in employees), we still have a long way to go before we become an optimal, efficient, streamlined business (this may involve racing stripes and a spoiler, but no spinning rims). However, though we're still trying to attain the status of Grand Poobah Organizers, we have, believe it or not, vastly improved our business practices. Let's t...
Web 2.0 Awards, Version 2.0
I would start this post with the customary "I'm sorry for using the phrase Web 2.0" apology, but everyone who's ever used the term has already groveled to the 2.0 haters. It's that time of year again, folks. I have been charged with organizing the second annual Web 2.0 Awards.Last year, the Awards began as little more than a pet pro...
Expectations and Best Practices for Moving to or Launching a New Domain
Chris Boggs called me today to chat and we got on the subject of clients who decide that a new domain is an imperative. Rather than stick to their tried and true, older, highly ranking domain, they need to launch new content at a new URL (or even split off content that had been on their old site to make it more marketable for a PR or ad team). ...
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The New On Site Optimisation
Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...
A Google Link Search that Returns Perfect Data
For several years now, Google has disabled its link command via web search. Actually, what it's done is worse, providing mis and dis-information, causing thousands of search marketing professionals to receive questions every day on why "Google only knows about 10 of my links." However, I was thrilled today to find that their link search works flawlessly in their ...
Google AdWords is Giving Me a Headache
At the beginning of October Rand and I launched 25 ad campaigns on Google AdWords. We chose keywords that got a fair amount of searches each month but were by no means popular so that we'd be able to bid on them for dirt cheap; hence, we bid on words like "Punnett square," "snark," Venn diagram," and "uvula." Our goal for this experiment was to see ho...