The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Redirecting Spiders on Windows Servers (Specify http crawling)
P

Redirecting Spiders on Windows Servers (Specify http crawling)

In a recent visit to Bing Webmaster tools, I discovered that many pages on my site (including my home page) were being indexed as https:// rather than http:/ I had a look into my Yahoo Webmaster stats and discovered a similar phenomenon.Google indexed http pages only.Because I run a shopping cart on my site that requires https for certain pages, 301 redirecting the entire s...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

SMX Madrid 2009 Recap
David Carralon

SMX Madrid 2009 Recap

If SES and SMX London have been two key players of my SEO education this year, then SMX Madrid has definitely topped up my SEO Spanish terminology. This may sound strange coming from a Spaniard, but after I have lived abroad...

How You Can Use SEOmoz in your Sales Process
L

How You Can Use SEOmoz in your Sales Process

The aim of this post is to describe a few of the ways SEO agencies (or, indeed, in-house SEO's looking for more budget from the boss) can use SEOmoz to pitch and close SEO projects. We use SEOmoz at several different stages in our sales process. Pre Sales A customer rings up and says 'I want to rank first page for bicycle shop'. While t...

Find the SEO Appeal of Keywords
A

Find the SEO Appeal of Keywords

(Authors: Andres Torrubia, Antonio Parraga and Hector Rodes) The Problem with Classic Keyword Research When tasked with defining a keyword strategy for a given site, most SEOs will likely choose just a handful of keywords based on keyword research. If you are in a niche market, this approach may be perfectly fine but when you have a site that plays in m...

Never miss a beat. Get Moz Blog
email updates daily in your inbox

So Long and Thanks for All the Fish
Rebecca Kelley

So Long and Thanks for All the Fish

"The time has come," the Walrus said, "To talk of many things: Of shoes--and ships--and sealing-wax-- Of cabbages--and kings-- And why the sea is boiling hot-- And whether pigs have wings." We can talk about the temperature of the sea and the possibility of winged pork some other time,...

Are 404 Pages Always Bad for SEO?
Rand Fishkin

Are 404 Pages Always Bad for SEO?

There are some very different schools of thought out there regarding 404 error code pages. Some SEOs recommend: Never allowing them - 301'ing every error page back to the home page or an internal category level page to preserve the maximum amount of link juice (in case someone links to a broken URL) Letting any erroneous/mistyped URL 404. Something...

Revisiting Themed Links
Rand Fishkin

Revisiting Themed Links

Many years ago, when I first started in the search marketing industry, several instances of the debate around "themed links" flared up, cooled off and reared their head again. Nowadays, it makes infrequent, though periodic appearances in the thinking, recommendations and forums of the SEO world, and I thought it would be wise to revist the issue, lay out the discussion points and get ...