The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I'm not always a fan of Guy Kawasaki's work, but really enjoyed his post on the OPEN Forum - A Dozen Don'ts for Entrepreneurs. I thought I'd take a stab at replicating it with some of my biggest warnings for those in our field. For the list below, the word "clients" is interchangeable with "marketing manager" or "executive team" for in-house SEOs. ...
Optimizing a site for an overseas audience can be a daunting task. There are usually a number of barriers that make it more difficult than one would hope for. The barriers can come in the form of language or stipulations from the client, such as U.S. hosting that can't be changed or a non-geographical domain, like a .com or .org.A client that I am currently servicing asked me to optimize th...
A few posts on here have spoken about Joomla and its possibilities - but nothing really has been mentioned about Joomla 1.5 - so I thought I would contribute my experience.The most important things you need to do with Joomla are the following:Get your Template Right!So many times you will look at Joomla sites, only to notice scripting errors or templates that do n...
We all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's on a small page. The newly published page will take some time to get indexed, much of it's strength (certainly initially) is likely to come from internal links, and it's unlikely to have a great crawl rate.
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My good friend, Aaron Kahlow, posed an interesting question during the Online Marketing Summit yesterday afternoon in Portland, OR. Aaron asked:
There is a lot of information on the web on how to do the basics of SEO yet it took me years to figure out the right way to analyze Keyword Difficulty. I think there are a few reasons for this. One being that it’s a difficult subject to explain and it’s a lot more complicated than it looks. I know there is a keyword difficulty tool from SEOMoz (htt...
It's been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial...
Facebook advertising is getting more and more interesting to advertisers, because 1. it is one of the most used social networks, 2. the ads can be really targeted and 3. its cheap (or it can be cheap if you know how to use it). After I ran a couple of advertising campaigns, I would like to share a couple of lessons I learned about it. 1. Use a picture. The Click Through Rate gets much bigger,...
(Intro: This post continues a series of personal growth focused entries. It doesn't have much direct, applicable SEO value, so feel free to skip if that's what you're seeking) I've learned more in the last 9 months than at any previous time in my life - about myself, about this company and about the worlds of venture capital, entrepreneurship and startups. And, in the spirit of transpar...
First and foremost, let me extend my best wishes to the family and friends of Michael Jackson. I can only imagine the pain of losing a close friend and then having to watch it play out on a global stage. He made an extraordinary impact on the world and although not perfect, he is a teacher even in death (as evidenced by this post). The following is a timeline of how the news of the ...
This week, Rand is joined by one of our in-house data geniuses, Ben Hendrickson, to talk more about some of our recently released correlation data to support guidelines for SEO best practices. While correlation doesn't always...
A lot a marketers focus optimization efforts deep down the conversion funnel. One particularly effective way to examine conversion rates and inform site changes is to filter out visitors who bounce. This gives you a view of your engagement data that shows only interested visitors. And ultimately, these are the ones most likely to convert into paying customers, and for whom you want to focus most o...
This is my first YOUmoz post and I am no native speaker so please be lenient ;-)Many SEO consultants know that scenario: A client complains about being nowhere in the SERPs, even though they consider themself being one of the best results for a particular search query. The client mostly is a small local business and if you check out his site, you almost always see the same mistake: there...
Is it just me, or is it getting on hot in here? Well it IS summer time again, and this year there are some interesting (both national and global) summer online marketing conferences happening. Some of the mozzers will be attending and/or speaking and I thought this was a great time to let everyone know where we'll be, and in some cases, where we'd like to be! Online Marketing Su...