The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday. Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in bo...
This might be odd and oversimplified, but .... There are two kinds of customers I've seen in six years of marketing my law firm on the web.One type is The Shopper, generally looking for the lowest price. The Shopper spends a lot of time looking at various websites and makes inquiries to several sellers. For those who talk to prospective customers on the phone, Shoppers can take a lot...
In 1970 the total retail value of pornography was no more than 10 million dollars. Today, porn is close to a billion dollar industry. According to Alexa, four of the hundred most trafficked sites one the web are porn sites. Every month there are over million searches made every month for porn related terms and that number is ...
In the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive store of data now accessible. Sections in this post: Linkscape's Web Index Over Time Upgrades to Link Data & Metri...
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When I talk about 'niche blogs', I mean blogs that are regularly updated and focus mainly, but not exclusively, on a certain subject area like, for example, crocheting or tea. More often than not, a blog with a specialty will be of a much higher quality than your average 'rambling and musings of x' site. However, with a zillion new blogs published per hour, it's getting increasingly difficult to ferret these quality blogs out, particularly if they're not in the business of being found. That makes it sound like I'm talking about underground crochet blogs. I'm not. I just mean blogs that aren't particularly well optimised for the search engines and don't know an awful lot about things like title tags or keyphrases.
Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because I didn't think it was very important and because I felt uncomfortable talking about my accomplishments in such an obvious and self-serving fashion. Recently, my view co...
Dear @UnitedAirlines,As you are well aware, @DaveCarroll has released a well-produced music video about lousy customer service that he experienced. The video is thought-out, witty, satarical, and (most of all) it strikes a chord w...
I recently asked a question on a local Refresh mailing list, which mainly consists of developers, with a few designers, copy writers and other web professionals thrown in (but very few marketing and SEO people). I'd recently heard a developer refer to SEO as "white noise" and essentially a con, which struck me as...
This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information everyday, so thei...
Every now and then great conversations happen via Twitter -- by conversations I mean when multiple people Tweet and "@" each other regarding the same topic. During the day when so many people are online, there is a lot of "noise" which can make it pretty difficult to keep up. However, if you've ever had the joy of being a part of one of the #nightcrew search marketing Twitter conversations, then you know some of the gems I'm talking about. This is actually a great way to get to know other people from the community!
Hi Folks, While brainstorming potential blog post topics I decided that keyphrase research doesn't get enough love here and I merrily agreed to write a post on the topic. Little did I know that this would result in a morning of maths. Monday morning to be precise. Monday maths morning. I might make that a recurring theme. This post is going to be all about the adcente...
We've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits that were thought to be conferred by PR sculpt...
Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for granted, but it's critically important to understand what you must do--and avoid--to make sure your site is re...
Whitespark's YOUmoz post "Using mod_rewrite to Convert Dynamic URLs to SEO Friendly URLs" was great for those that use Apache on Unix or Linux, but those of us using .NET and IIS still need to think about how we apply decent SEO principles to our...