WikiLobbying - Stephen Colbert Covers Wikipedia Marketing
I don't really need to say anything here - Colbert's covered it all: The video embed system doesn't work so cl...
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Online Advertising Needs to Evolve
Jeff, Scott and I had a lengthy, post-work discussion today about online advertising today. We discussed the usual issues: The more you use the web, the more immune you are to advertising AdSense (and YPN) prey on the naivete of users - savvy visitors don't click these It's very, very hard to find a good advertising model on the web ...
Elite Retreat & Competition
The team behind the Elite Retreat conference series has been diligently requesting some press coverage of their San Francisco event in March. I have to say that I'm extremely impressed to hear that they've recruited Guy Kawasaki to speak, and certainly the speakers themselves (Aaron Wall, Darren ...
A Visit to Google Kirkland
Danny Sullivan was in town over the weekend and on Saturday night, Vanessa Fox from Sitemaps invited Mystery Guest and me over to Google's Kirkland offices. We had a ton of fun and got to meet some new (and very friendly) Googlers. Just a few photos: ...
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Predicting Search Queries Before Demand Arrives
In the stock market, analysts and traders buy, sell and trade shares in companies based on the speculation of future earnings or declines. Stock pickers attempt to determine which investments will rise and fall based on publicly available information. Slate magazine recently pointed out that even the best stock pickers, however, are generally terrible ...
Link Ninjas vs. Bait Pirates
Last week Jim Boykin wrote yet another article critical of Link Baiting, insisting that stealthy, steady link building by a Link Ninja was a much more effective strategy. While traditional link building is a necessary evil, I feel it is my sworn duty to make a case for the awesome pow...
Social Media Traffic Isn't Useless
Last week, Kim Krause's Cre8pc blog got Dugg. She wrote about her experience, which she described as largely negative: In addition to the negative comments and free for all party over at Digg, ...
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Clever Linkbait Tactic over at SEOBlackHat
SEOBlackHat recently wrote a post about global warming that calls it out as being "The greatest scientific fraud in the history of mankind." Even though the author says otherwise, the post is obviously linkbait for an SEO competition to ran...
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It's Time to Graduate From the Bunny Hill
Stick with me here, because this post relates to SEO...I promise...I went snowboarding for the first time last year. Despite growing up in Michigan, where I could have driven up to the UP (that's Upper Peninsula to you folks who don't point out your hometown on your hand) to hit the slopes, I had never snowboarded or skied before. The first time I tried snowboarding, I went...
Rounding Out the Week
Just the links, folks: The folks over at DowJones Marketwatch are so clueless about social media, it hurts. Just read their take on Scott's blog entry from last week (scroll to the 3rd article). More on ...
The Things You Didn't Know You Didn't Know
Oh, perspective. It's a fantastic human characteristic that, among other things, lets us compare how we once felt with how we feel now. When I began working at SEOmoz, I was aware that, in comparison to many people, I knew "a lot" about the series of tubes some call the internet, but far less than I'd soon know. Here are some of the lighter-hearted things I've learned since September 18,...
11 Mystery Guest Complaints
Hello. Mystery Guest here. Rand isn't feeling quite well right now, so he asked that I blog on his behalf. As most of you probably know, his father has been in the hospital for over a week now, and is currently fighting a fever that won't seem to go away. We're all hoping for the best. Rand just returned from a trip out east and headed straight from the airport to see his dad, so he's fee...
So Long Press Release, Helloooo Social Media
We've got a couple of clients who're releasing new services with a standard PR-driven media campaign (press release, etc), and we're attempting to enhance them with a viral marketing component. While a press release targets mainstream media, news sites, and the like, we're hoping the complementary Digg submission can hit the viral channels of the web. This is a good time to mention tha...
Hey, I'm Blogging! Pay Attention to Me!
Rand sent me the above comic strip and instructed me to let it inspire me (it seems he enjoys giving me the occasional homework assignment), and the first thing I thought of when I read it was, "Why do people blog?" I read a lot of SEO blogs (arou...