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In Web 2.0, Fostering Community Creates Value
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In Web 2.0, Fostering Community Creates Value

More and more, quality content is becoming less scarce and the ownership of that content is becoming less valuable. With media 2.0, web 2.0, community 2.0, open source development, and the rest, content creation has become easier and the barriers to distribute that content are eroding away. Content is moving toward commoditization. Moreover, sites that still strangle...

24 On-site SEO Checkups For Clueless Developers / Marketers
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24 On-site SEO Checkups For Clueless Developers / Marketers

Although this will seem, to many of you, a very generic list of SEO on-site tips, you may be surprised to see how many SEO consultants and web developers overlook or forget these basic steps when launching a new site. These twenty- four On-site search engine optimisation checkups/tips can assure that any link building / link baiting efforts that will be made will give great results.

Overheard at SES London
Rebecca Kelley

Overheard at SES London

Much like how I shared The Best Things I Overheard at SES Chicago, I thought I'd enlighten the readers with the best, funniest, most outrageous, or downright random things said and heard at SES London: “What dialect did he speak?”--Rand, asking about an unintelligible Brit t...

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Some Basic Truths I Have Learned
Jane Copland

Some Basic Truths I Have Learned

... and here I am in Seattle. No great arches. No grand museums, galleries or cathedrals. Only one iconic tower. While Scott and Rebecca have been drinking with SEOs in London and Chunneling it to Paris, Jeff, Matt and I have been sitting in our office, glaring glumly at a Western Washington sky that was blue this morning and is now pissing down with rain.

How to See Paris in Seven Hours
Rebecca Kelley

How to See Paris in Seven Hours

As you may have read, Scott and I made an early campaign for Worst Mozzers of the Year by abandoning our sick boss to trainset to Paris. Though we seem like horrible, horrible employees, enough people (including, hopefully, Rand) got a kick out of it to motivate me to share with you all a step-by-step...

Mozzers Run Off to Paris, Leaving Rand Sick, Mute & Troubled
Rand Fishkin

Mozzers Run Off to Paris, Leaving Rand Sick, Mute & Troubled

Yesterday around 5pm, I noticed myself getting sick - I had a run in with Dax from Webguerrilla, who had just come back from the London Free Clinic, where he was told that he "had a virus. Nothing to do but wait... Sorry old chap." Now I've got the bloody infection, have lost my voice, am speaking on the analytics panel in a few hours and woke up to find this note on Scott's bed: ...

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Top Ten Pickup Lines for SEOs
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Top Ten Pickup Lines for SEOs

Just in time for Valentine's Day...Search here often?Is that a SERP in your pocket or are you just happy to see me?You must be banned from Google because it’s blackhat to look that good.I’ve been looking at the analytics, and I’d like to make you my landing page.You rank first on my personalized search results.I&rsqu...

Is Linkbaiting Shortsighted?
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Is Linkbaiting Shortsighted?

Ok masterbaiters, it is time for you take your thumbs from where they usually are -- the keyboard typing some clever missive to garner links -- to give this post a thumbs down. You won't like it. The Google bomb for President Bush has finally withered to a miserable failure. Its cleverness had a built-in time bomb waiting to boom, and perhaps linkbaiting has a bomb t...

This Message Will Self-Destruct in 10 Seconds
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This Message Will Self-Destruct in 10 Seconds

You have anywhere from 4-10 seconds to engage my attention before I’m gone... Before I click away, close the window and head over to your competitor’s site for a dose of instant gratification. I shouldn’t have to piece together the objective of your page—this isn’t a TV crime drama, and even if it were, the plot would be more obvious than ...

What is Search Engine Optimization?
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What is Search Engine Optimization?

Search Engine Optimization: The Loudest Voice Wins Put yourself in the shoes of a small business owner. Think of how large the rest of the world is and how miniscule you are in comparison. Consider just how important it is to elevate your marketing message above the competing noise and to reach a single potential customer. In an environment as robust and...