The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
One of my favorite Canadians in search (there's so many, don't make me choose!), Andrew Goodman, pointed me to a post by Jamie Roche of iMedia Connection - A ReDesign Worthy of Google De-listing. Mr Roche (who works with the supafly ...
A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...
If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...
While investigating a client's concerns about click-fraud on their AdWords campaigns today, I came across an interesting phenomenon. The good news was that there wasn't any readily apparent fraud, at least in the sense of large click counts being traced to one IP address. There were, on the other hand, a number of cases of individual IP addresses hitting the same ad 2-3 times.Ini...
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With the wind chill factor at –2 degrees in New York on Tuesday, 3/6/07, I attended an awesome seminar at the New York Hilton, “The New Age of Web 2.0 Marketing,” presented by ClickZ and sponsored by Unica. It was free, and it was great! I used to think that there were two main parts to a successful website: web design/development/usability and SEO/M. ...
Footers are important. Usually, they are a repetition of the primary navigation and contain anything that is considered "the fine print," such as copyright information and privacy policies. With the rising popularity of standards based design, they also have become the home for buttons that show off standards compliance. While doing a ...
I hate to revisit this topic again so soon, but it appears to require clarification for many folks. I've tried to lay out the process of how this theory works as clearly as possible, and provide a few examples. ...
Rather than simply list my opinion, or a list, let's make it democratic. I've created a short list of the Top 10 overlooked tactics I see in the professional search marketing sphere. These aren't the mistakes that websites make when trying to appeal to search engines, but rather, the omissions that we, as professional marketers and consultants, let pass by. ...
On March 26th, I'll be speaking on the Linkbaiting, Social Search Marketing & Blogging panel in Munich, Germany. My intention is to bring examples of the ideas and strategies that have been so effective in the English-language market to German SEOs & website marketers. However, I could use a bit of help - my Ge...
If you're a new writer, just entering the blogosphere, you'll find an overwhelming amount of advice telling how to blog, how to monetize your site, what rules to follow for search engines, how to create passionate readers, and how to boost your traffic. One element that's often missing is the all-important subject of what to blog about in the first place. Let me urge you to follow this simple f...
Take a little sand and a handful of beans. Add the beans to an empty vase. Add the sand on top. Shake shake shake. What do you see on top? SEOs are the new creators of 'taste'. We think the wisdom of the crowd is on Digg's home page but that's not really true. That's because Diggers with large friends’ networks get dugg a lot more and SEOs spend a great deal ...
I've spent this week putting the finishing touches on our keyword research guide (which will most likely be available--both to purchase and for Premium Members--on Monday). This afternoon I had the pleasure of speaking with Bill Tancer from Hitwise. Bill took me on a walkthrough of Hitwise's Competitive Intelligence tools, which he referred to as their "f...
At Voltier Inc viral content is an essential part of our game plan. Here is the first part or the techniques we use and the things we think about when constructing link bait and submitting to sites such as Digg. The Ideal Article: In order to have a successful Digg, you must submit i...
Today I want to touch on two issues that, when improperly perceived, can negatively impact how search marketers and site owners build out their campaigns. Links to Pages & Domains Many folks new to search marketing, and even some with experience, incorrectly assume that many elements of the PageRank model are still in place, including the idea that the link ...