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Computer Programming, Particularly Web Development, Is An Excellent Career Choice
Rand Fishkin

Computer Programming, Particularly Web Development, Is An Excellent Career Choice

A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...

The Illustrated Guide to Duplicate Content in the Search Engines
Rand Fishkin

The Illustrated Guide to Duplicate Content in the Search Engines

If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...

Click Fraud vs. Click Inflation
Dr. Peter J. Meyers

Click Fraud vs. Click Inflation

While investigating a client's concerns about click-fraud on their AdWords campaigns today, I came across an interesting phenomenon. The good news was that there wasn't any readily apparent fraud, at least in the sense of large click counts being traced to one IP address. There were, on the other hand, a number of cases of individual IP addresses hitting the same ad 2-3 times.Ini...

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Put Your Best Foot Forward: 19 Gorgeous Website Footers
O

Put Your Best Foot Forward: 19 Gorgeous Website Footers

Footers are important. Usually, they are a repetition of the primary navigation and contain anything that is considered "the fine print," such as copyright information and privacy policies. With the rising popularity of standards based design, they also have become the home for buttons that show off standards compliance. While doing a ...

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Blogging in an Oversaturated Market is Usually a Poor Decision
Rand Fishkin

Blogging in an Oversaturated Market is Usually a Poor Decision

If you're a new writer, just entering the blogosphere, you'll find an overwhelming amount of advice telling how to blog, how to monetize your site, what rules to follow for search engines, how to create passionate readers, and how to boost your traffic. One element that's often missing is the all-important subject of what to blog about in the first place. Let me urge you to follow this simple f...

SEOs Bubbling Influences Society, Culture and Values
K

SEOs Bubbling Influences Society, Culture and Values

Take a little sand and a handful of beans. Add the beans to an empty vase. Add the sand on top. Shake shake shake. What do you see on top? SEOs are the new creators of 'taste'. We think the wisdom of the crowd is on Digg's home page but that's not really true. That's because Diggers with large friends’ networks get dugg a lot more and SEOs spend a great deal ...

Hitwise: Damn Expensive but Damn Cool
Rebecca Kelley

Hitwise: Damn Expensive but Damn Cool

I've spent this week putting the finishing touches on our keyword research guide (which will most likely be available--both to purchase and for Premium Members--on Monday). This afternoon I had the pleasure of speaking with Bill Tancer from Hitwise. Bill took me on a walkthrough of Hitwise's Competitive Intelligence tools, which he referred to as their "f...