The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
With some help from Jeff, I've re-created a new version of our Recommended List of SEO Consultants, Experts, Firms & Service Providers. The new version features some very nice functionality for folks seeking specific services and price ranges, and provides considerably more information about each provider. ...
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...
As always, there's all sorts of good stuff in the search world this week: Best response to the Wall Street Journal's odd article on site moves goes to... Lisa Barone - who...
This one might have been obvious for many people, but it just hit me today! I don't want to start a fight on this, I was just wondering if all of you ever saw it that way about the Sandbox. There are some days that you know that you are just too close to data to really be able to find what you are searching for. Our company just hired a director to develop the French market in Eur...
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Rae Hoffman, in all her brilliance, devised a round-robin link interview on Sugarrae that truly rocks. She asked five experts in the link building space (myself included) to generate their toughest questions around link building and then had all five of us answer each question. The results are terrific....
That was my first attempt at one of Rand's SEO comics, so hopefully I did the Boss Man proud. I really don't have much to offer in this blog post except DEAR GOD, these social media sites'...
One of my favorite Canadians in search (there's so many, don't make me choose!), Andrew Goodman, pointed me to a post by Jamie Roche of iMedia Connection - A ReDesign Worthy of Google De-listing. Mr Roche (who works with the supafly ...
A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...
If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...
While investigating a client's concerns about click-fraud on their AdWords campaigns today, I came across an interesting phenomenon. The good news was that there wasn't any readily apparent fraud, at least in the sense of large click counts being traced to one IP address. There were, on the other hand, a number of cases of individual IP addresses hitting the same ad 2-3 times.Ini...
With the wind chill factor at –2 degrees in New York on Tuesday, 3/6/07, I attended an awesome seminar at the New York Hilton, “The New Age of Web 2.0 Marketing,” presented by ClickZ and sponsored by Unica. It was free, and it was great! I used to think that there were two main parts to a successful website: web design/development/usability and SEO/M. ...
Footers are important. Usually, they are a repetition of the primary navigation and contain anything that is considered "the fine print," such as copyright information and privacy policies. With the rising popularity of standards based design, they also have become the home for buttons that show off standards compliance. While doing a ...
I hate to revisit this topic again so soon, but it appears to require clarification for many folks. I've tried to lay out the process of how this theory works as clearly as possible, and provide a few examples. ...
Rather than simply list my opinion, or a list, let's make it democratic. I've created a short list of the Top 10 overlooked tactics I see in the professional search marketing sphere. These aren't the mistakes that websites make when trying to appeal to search engines, but rather, the omissions that we, as professional marketers and consultants, let pass by. ...