The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Brandon Hopkins, who runs a blog on search & webmastering, emailed me earlier this week to ask for my opinion on an article of his. Here's what I wrote back: I doubt you've got a shot at Digg-bait; it's too SEO focused and will get buried instantly. I'm not sure I'd even submit it as the ...
This week, I've authored several posts on appealing to those folks who provide natural links and those who link due to successful viral marketing campaigns (linkbait): The Secret to Ranking at the Search Engines (on why appealing to link-savvy demographics is imp...
It's been about a month and a half since our new site launch, meaning that we've received nearly 2 months' worth of YOUmoz submissions (160, to be exact, with 94 entries published). A little over half of the submissions we receive get published, but what...
Per some recent suggestions, I've decided to elaborate a little more about some of the specifics I learned in some of the SXSWi panels. Thus, I've decided to elaborate on the keynote given by Kathy Sierra of the Creating Passionate Users blog. She talked about our responsablity as developers to creating the best user experience. If you'd like to listen to Kathy's speech, SXSW has...
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Social Media Optimization (SMO) is perhaps the best kept secret these days in the field of search engine optimization. But what is it, and how can you harness its power?Loosely defined, social media optimization is a form of search engine optimization which targets the increasingly popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linka...
I hardly need to waste words stating how important it is to come up with quality content for your website. It is, to say the very least, the glue that holds online business together. Provide your visitors with the value that they want and need and you have a chance of succeeding online. On the other hand, if you fail to provide much (if any) value to your website visitors, then you can take sol...
Rand send me an email on Monday and asked me to review Twitter for the blog as it's been getting some coverage is the blogosphere lately. I'd heard of the site, but had never really investigated it in depth, so I signed up...
Poor Jason Calacanis. He seems to want to be the Ann Coulter or Bill O'Reilly of the SEO sphere, where he'll say stupid, outrageous things just to get noticed and blogged about. (And yes, I'm blogging about him...shut up.) In a recent post he authored (I'm not going to link to it because I think he's an idiot), he talks about how there is no such thing as "blue collar blogging" and "...
How I despise those chessy, awful pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it's thi...
Another Friday afternoon and another great opportunity for a quick and dirty SEOmoz Vidcast. This time around Rand walks us through one of his oh-so-famous (at least to us Mozzers) white board illustrations explaining the justification and methodology behind cloaking (the white hat variety anyway). This is probably a little bit remedial for some of our more high-level readers,...
The "round robin link interview" over at Rae's blog, which Rand posted on recently, had me thinking..."As someone who has more than his toe in the black hat circle, as well as d...
While chatting with a fellow SEO (whose identity I concealed, just in case he doesn't want his screen name public) over IM, I noticed that certain words were being underlined in green. When I hovered my cursor over an underlined word, I got a little pop-up definition, courtesy of Wikipedia. They even defined what "haha" meant (I slapped a border around the especially amusing part of the ...
With some help from Jeff, I've re-created a new version of our Recommended List of SEO Consultants, Experts, Firms & Service Providers. The new version features some very nice functionality for folks seeking specific services and price ranges, and provides considerably more information about each provider. ...
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...