The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
We're big fans of using 'nofollow' for linkjuice sculpting around your site. If you know what you're doing, you're careful, and you're considerate, it's an incredibly powerful strategy that can have a big payoff. But what if you make a mistake? If you don't pay attention, or you go about it willy-nilly, site-sculpting with 'nofollow' can cause some major problems...and that's what we're looking at...
No matter how well versed you are in SEO or not, checklists can help you or your clients to better hone their optimization work by checking simple or complex issues with a methodical approach.It may also occur that you are asked to do a "quick" audit of a site either for prospecting or as a favor, and a simple yet comprehensive checklist can certainly improve your speed to get the pertinent information to assess SEO status.
Recently I have been looking into rankings for long tail key phrases which are related to product variations. Here is what I mean by product variation: Say your website is selling scarves and you have a page which is for wool scarf. Now that particular type of wool scarf is available in 10 different colours, so black wool scarf is a product variation of wool scarf.
"Reference worthy content" is a phrase you'll hear a lot in the SEO realm. The intent behind the statement is simple - build content that people will be likely to cite when they create works on the web. Parsing the motivations that inspire those citations, however, is anything but obvious. Tonight, I thought I'd try to list features that make content "reference worthy&q...
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When going through a particularly difficult time of underemployment, I had a conversation with my dad. Whilst I complained and cried railed against the evil corporate system, he just sat there. He would nod once in awhile, just to let me know that he was listening. After my lamentation was finished, he looked me in the eye and asked the following question: "Do you know how often I quit this job?" Knowing that he had been employed there for nearly 20 years, I had to respond that I did not. He continued, "I quit several times a day. My first 3 years, I cried every single day. I didn't have the option of quitting. I had a family to provide for."
Getting your website listed in the DMOZ directory in anything less than geologic time frames is next to impossible. Most SEOs submit their sites and then forget about ever getting listed. However, there is a way to guarantee that your site will be included in the DMOZ directory quickly: become a DMOZ editor for the category in which you have applied to have your website listed.
Despite the doom and gloom reported in the wider economy, our agency has had the busiest start to the year I can remember, with an unprecedented number of invitation to tender requests. We're long enough in the tooth not to go for every tender, but even so our experience of completing these has varied enormously, with some being so badly run that I was prompted to write this post.
Last week I gave the keynote presentation at SMX Munich, Lessons Learned Building an Index of the WWW. In that presentation, I shared a great deal of data from our web index as well as some SEO tips based on our experience replicating many search engine activities (crawling, indexing, building a link graph, de-duplicatio...
Let me start off my stating that while this post is obviously geared towards online reputation management, it is not focused on handling negativity in the search engines. While this issue is of incredible importance, my main focus here is total online reputation management and not doing SEO to remove the negative content in SERP’s.
Recently, I’ve been doing quite a bit of reading and discussing the question of “What’s next?” in terms of social media, online brand strategy, and the Internet as a whole. There are many different, compelling opinions about what the future holds for our beloved World Wide Web, but I’ve found myself commonly summing up my own thoughts as follows: “more information, faster.”
A recent discussion on using short URLs prompted me to consider registering a short URL for various redirecting purposes. I wanted to see if there were any usable .US domains left so I started trying out different names. Since I had some time to kill and don’t really have an automated way to search, I just started typing in names I thought would be interesting.
I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I've tried to write this post so that it's useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you're spending money offline, you should consider how that investment can be taken advantage of online.
Last week, Google started showing Google profiles at the bottom of U.S. search results. This caused quite a stir among the search marketing industry and a flurry of blog posts have been written about it. As with any topic there are varying opinions on the profiles. Some feel that it is a great way to brand yourself, ...
A couple months ago my boyfriend (Manstery Guest) wrote an article called called 10 Fictional Diners We Want to Eat At and posted it on the food site he manages for the Village Voice. The article didn't quite make it on some of the major social news sites, but it d...