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Ten Ways to Earn an .edu Link
E

Ten Ways to Earn an .edu Link

I've been an .edu webmaster for about 13 years. I've seen lots of links given to .com domains. Four general characteristics are common through these links. The folks who receive them are: A) generous with their time, B) generous with their talent, C) generous with their money, or D) know a lot about an academic subject and are very good at writing about it.&nbsp...

What's the ROI on an MBA When You're in the SEO Industry?
Rebecca Kelley

What's the ROI on an MBA When You're in the SEO Industry?

Although I've had my Bachelor's degree for less than a year, I've already begun considering going back to school for a Master's degree. Working in the SEO industry has sparked an interest in getting an MBA (a Master's in Business Administration for you initialism-inept readers). My desire to get an MBA doesn't stem from the notion that more degrees = better pay (though it does); rather, in this in...

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SEOmoz Has a Pen Pal!
Rebecca Kelley

SEOmoz Has a Pen Pal!

Snail mail is dead, right? Apparently not! Recently SEOmoz received a written letter from a well-meaning entrepreneur at a federal correctional institution, asking us if we could send him any information about SEOmoz's services. ...

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Rand's on Video
Rand Fishkin

Rand's on Video

I was recently interviewed on video (in a t-shirt) at our offices here in Seattle by Payscale.com for their Salary Stories blog. I'm not sure if I'll ever be fully comfortable with how I look on video, but it might be something to experiment with. ...

What Does Your Trained Eye See?
Rebecca Kelley

What Does Your Trained Eye See?

Recently I've started working with Rand on doing site analyses for our clients. He's taken me under his wing by walking me through a typical site analysis and telling me what to look for. Obviously, since Rand is the resident expert, it is easy for him to know what to look for and what to recommend to the client.Unfortunately, up until I started working for SEOmoz, I was accustomed to ...

Entry #1: Generating Our Stuff on Their Space
Rebecca Kelley

Entry #1: Generating Our Stuff on Their Space

User generated content seems to be a pendulum-swing against the 1980s and ‘90s-style elitism that had all aspects of the media, including the web, tucked away in the firm grasp of a small, skilled group. Now, the opposite is true: In no other public way can the regular folks you see promoting themselves on Bebo or dishing out ...

Entry #4: Are the 'Digg 100' the New Rupert Murdoch?
Rebecca Kelley

Entry #4: Are the 'Digg 100' the New Rupert Murdoch?

The user-submitted, Web 2.0 world is, in theory, built upon the idea of a democratic, free-flow of news and ideas: free of the framing, restraint and editorial control of the mainstream media. Unfortunately, much has been made recently of the not-so-egalitarian power structure that exists on bookmarking sites such as Reddit and, particularly, Digg.With an estimated ...