The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Via Slashdot, I came across this entertaining article at ZDNet called "Do Former Black Hats Make Good Hires?" It asks the brain-busting question of whether black hats should be hired for legit positions. The article approaches the question as if it has the same moral weight of "Shuld We Treet Coloreds...
Since we're in the optimization business, I figured it would be valuable to illustrate the ideal use of time for a website owner or a website team. These are, of course, my personal recommendations on the subject, but I believe that to a large extent, a close approximation of these percentages will yield the highest return on your invested time. ...
Although I'm up to my ears in projects and deadlines, I felt compelled to blog about an article at Slate Magazine titled "$1 Billion for Facebook? LOL!" The article questions whether the current social marketing mania shares eerie similarities to the late dotcom bubble:The Dow's at a record high, youthful entrepreneurs ...
It's with great pleasure that I introduce our newest SEOmoz team member, the incredibly talented Jane Copland. Jane's tenure at SEOmoz has only been a week, but she's already a valuable addition to our team - poring through tomes of websites, blogs and books to catch up on the fast-moving world of search. ...
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Andy Beal spent the day with SEOmoz, consulting with us on how to grow our business, take advantage of our strengths and shore up areas of weakness. Andy's experience with WebSourced, a giant firm in the field and Fortune Interactive, a mid-size player, has given him the ability to take a close look at a firm in SEO and immediately identify strategi...
Let's take a walk together down a click-path that's become increasingly popular for less-savvy users. We'll start at MSN's search page, where the results for credit card offers are looking especially black-hat: ...
Last week, I spend three days on the road, visiting a client in Guelph, ON. My job was to train a staff of 20+ web publishers, designers, content creators and managers on the things that we at SEOmoz do best - viral marketing, site/content development, usability/design analysis and social media marketing. The training itself was excellent - better than many of the training sessions I've conduct...
It’s roughly three months since I wrote about the project site (original post), and it’s time to take a peek how the site is doing. I admit that I’m still being extremely lazy/busy, and have done lots of t...
I've been an .edu webmaster for about 13 years. I've seen lots of links given to .com domains. Four general characteristics are common through these links. The folks who receive them are: A) generous with their time, B) generous with their talent, C) generous with their money, or D) know a lot about an academic subject and are very good at writing about it. ...
Although I've had my Bachelor's degree for less than a year, I've already begun considering going back to school for a Master's degree. Working in the SEO industry has sparked an interest in getting an MBA (a Master's in Business Administration for you initialism-inept readers). My desire to get an MBA doesn't stem from the notion that more degrees = better pay (though it does); rather, in this in...
Via Threadwatch, I came across MarketingSherpa's report on the SEM industry's growth over the past two years. While it appears that SEM is on the up and up--staffing for top SEM firms has increased 75% from 2005, and "six firms [reported] more than $10 million in SEM revenue...
Unless you've been living under a rock for the past couple of years, you may have heard about Ruby on Rails. It's the latest greatest web development platform that has become immensely popula...
As posted on way too many blogs to count, Wikipedia co-founder Larry Sanger has decided to fork Wikipedia in to a new project called Citizendium. I know, I had no idea what it was either. Luckily, their "website&qu...
Poor Jim had a rough week on the blog with his forray into politics. Luckily, he's re-emerged undamaged with an incredibly insightful entry on link numbers: It’s not always "He with the most links" who wins the game……often, "He with the right li...