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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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SEOmoz Has a Pen Pal!
Rebecca Kelley

SEOmoz Has a Pen Pal!

Snail mail is dead, right? Apparently not! Recently SEOmoz received a written letter from a well-meaning entrepreneur at a federal correctional institution, asking us if we could send him any information about SEOmoz's services. ...

Rand's on Video
Rand Fishkin

Rand's on Video

I was recently interviewed on video (in a t-shirt) at our offices here in Seattle by Payscale.com for their Salary Stories blog. I'm not sure if I'll ever be fully comfortable with how I look on video, but it might be something to experiment with. ...

What Does Your Trained Eye See?
Rebecca Kelley

What Does Your Trained Eye See?

Recently I've started working with Rand on doing site analyses for our clients. He's taken me under his wing by walking me through a typical site analysis and telling me what to look for. Obviously, since Rand is the resident expert, it is easy for him to know what to look for and what to recommend to the client.Unfortunately, up until I started working for SEOmoz, I was accustomed to ...

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Entry #1: Generating Our Stuff on Their Space
Rebecca Kelley

Entry #1: Generating Our Stuff on Their Space

User generated content seems to be a pendulum-swing against the 1980s and ‘90s-style elitism that had all aspects of the media, including the web, tucked away in the firm grasp of a small, skilled group. Now, the opposite is true: In no other public way can the regular folks you see promoting themselves on Bebo or dishing out ...

Entry #4: Are the 'Digg 100' the New Rupert Murdoch?
Rebecca Kelley

Entry #4: Are the 'Digg 100' the New Rupert Murdoch?

The user-submitted, Web 2.0 world is, in theory, built upon the idea of a democratic, free-flow of news and ideas: free of the framing, restraint and editorial control of the mainstream media. Unfortunately, much has been made recently of the not-so-egalitarian power structure that exists on bookmarking sites such as Reddit and, particularly, Digg.With an estimated ...

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Entry #6: User-Generated Content, aka Free Speech
Rebecca Kelley

Entry #6: User-Generated Content, aka Free Speech

"This site is blocked because its content may be offensive to the political, moral, or religious values of the United Arab Emirates."Last year, two talented young Americans left their home in Seattle for a one-year stint in Dubai at a TV startup. They were homesick and hurtling from the culture shock, both on the street and in the workplace. Hungry to reconnect and shivering ...

How You Can Help SEOmoz Hire
Rand Fishkin

How You Can Help SEOmoz Hire

After more than 100 resumes, 20 interviews (including a few grueling ones), we've narrowed down our candidates to 5 standouts. This diverse group will be asked to write a blog entry over the weekend and submit them to us on Monday morning, at which point, we'll let you vote on which blog entry you like best. The entries will be anonymized, but they're all on a similar topic (though I expect to ...