The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Hell hath no fury like a politician cybersquatted. Accusations of identity theft, cybersquatting, unfair competition, and violations of legal rules of ethics are all flying at me. This is what you can expect when you register a domain with a politician's name in it. But don't despair. There's hope, and the law is really on our side.
Although you can easily find lists with 21, 66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. Not because these articles provide shocking new insights - most of the aforementioned mentioned lists mention pretty much the same tactics - but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature. "How can I use these tactics for our website?" "Which of the listed tactics are relevant for our company?" Or, even better, "What strategies would I have added to this list?"
I am a HUGE fan of The Celebrity Apprentice on NBC. I don’t watch a lot of television, but this is a show that I cannot – and will not – miss. It’s exciting, suspenseful, and highly entertaining. The more I watch, the more I begin to make connections between the show and SEO. I thought it might be fun to share a handful of “lessons” that I think all in the SEO industry can learn from The Celebrity Apprentice.
At the beginning of every month I'll be highlighting the best content from the previous month. I'll still be doing the weekly roundups (I owe you guys a big one tomorrow), but here's a monthly recap of the best blogs, YOUmoz entries, tools and more. Best Blog Posts in April 2009 Fear and Forg...
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It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not. SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I would argue other channels aren’t. However, that is my personal opinion. And the way in which I rate SEM successes is different, not unique certainly, but definitely different.
After many phone calls from Adwords certified companies telling us our Adwords accounts were not set up in a cost effective way, it made me finally put down the organic SEO and grab PPC with both hands. Throughout my findings I decided because we rank no. 1 for a lot of our main keywords naturally, we would focus on exact match keywords to filter the rubbish and just catch the juicy relevance searchers. We also ensured the conversion tracking was set up to maintain our cost per clicks and ROI. And so I started to delve deep into the reporting produced from the previous year of activated keywords…and I'm glad I started looking.
The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you - they certainly surprised me. Recently, SEOmoz's own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As I was proudly browsing th...
A recent post on Mashable attempts to develop a case for utilising a candidate’s social media footprint to determine their eligibility for the applied role. The post asserts that if you do not have an expanded and publicly available "social media footprint," you are at a serious disadvantage in the recruitment process to other, more candid candidates. It recommends the creation of fully updated LinkedIn, Facebook and Twitter profiles and to “shed your preconceived notions of keeping your work and home life separate.”
I haven't promoted an SMX event on SEOmoz in a long time, but the agenda and opportunity in London (May 18 and 19 - just 2 weeks away) is too good to miss. If you have search marketing personnel anywhere in the UK, the expenditure (£890 with a 10% discount for SEOmoz PRO members) will undoubtedly bring a high ROI. I'll explain why:
Usually, I believe Google tries to act logically. Since I began researching SEO back in 2007, all of the theories made sense. So, as I approach new problems, I try to think them through logically and analyze why Google would do such a thing! My latest problem arose in the beginning of April, when I lost some of my major rankings on Google.
While answering Q&A the other day it occurred to me that a lot of questions we see are basically the same question asked over and over again in different formats. In answering these questions we often end up re-using the same responses time and time again so I thought it would be a good idea to create a bit of an FAQ based off some of the most informative questions and answers which we've answ...
Before I became a full time SEO I was developing websites for years, and while I enjoyed the finished result something always sat a bit uneasy with me about the web design/ development process; basically, its in the wrong order. I would expect most readers will have noted this or something similar themselves, so I guess this article is more of an attempt to help the enlightened explain and build a case for a better web development process (which ultimately leads to a more successful SEO campaign).
Tonight, I'm throwing out a hypothesis about social media participation & social media marketing: The majority of marketers who engage in social media do so NOT because it produces greater ROI (professionally), but because the metrics are more immediately tangible and emotionally rewarding. ...
Dear Spammers Sending Out Emails to SEOmoz Members (and members of other sites, for that matter), You don’t impress me. First of all, you're competing with lots of other companies from India, all of whom seem to be using the same “template” for their email as you do.