You Won't Get Away That Easy, Critchlow
(Intro: For those who aren't aware, last week I challenged Will Critchlow to a presentation-off during SMX London). I see how it is, Will. Don't try to deny it. You can't win on points, so y...
The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Join Us!
Upcoming Spring 2009 Search Conferences
The weather's getting nicer, the days are getting longer and Rand's barely in the office. You know what that means: it's conference season! Since there are so many conferences right around the corner, I thought I'd list some upcoming events in case you're thinking of attending a show but aren't sure which one to book. SMX London in London, UK: May 18-19, 2009...
S
Competitive Data Acquisition and Analysis
You may control all aspects of your website, but there are numerous factors beyond site optimization and measurement that impact your revenue directly. New firms seemingly come out of oblivion, and new technologies and approaches preempt existing businesses. More often than not, the damage inflicted in terms of revenue is due to competitors’ actions. In a global survey conducted by Fuld & Company, two-third of the respondents affirmed that their organizations had been caught off-guard by as many as three high-impact episodes in the last five years. A staggering 97% of the respondents admitted that their companies do not have an early warning system in place. Ignorance is no more bliss – what you don't know can hurt you.
Did Google Change SEO Yesterday?
Search marketers have a good bit of reading to do today. Personally, my list of top articles to read around the changes (and directional focii) Google brought up yesterday is: Vanessa Fox's coverage of Google's Support for Microformats and Rich Snippets...
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
N
Gaining Organic Traffic Via Indexed Internal Search Results Pages
I have been doing some experiments lately to gain organic traffic to some of my websites by creating pages with internal search results and letting them get indexed via forum signatures. And so far it did increase my organic traffic a bit.
G
Lost in the Ocean of Ghost Writers
Hello, my name is Gabriel, like the angel, but not quite the same. I've been studying SEO trends for over 10 years now. I started learning back when I was a Quality Engineering Intern for EarthLink, Inc. Which basically means I stuck the 'ISP Service" marketing CD into a Mac and PC and checked the database integration for typos. Translation. I was bored out of my adventurous mind. So, I studied any and everything written about Google search engine algorithms I could find.
The Real Power of Twitter
I've been suppressing the urge to write this post for a while now. It's not that I don't love Twitter (I suspect my wife is a few days away from scheduling my intervention); it's just that I'm saturated by it. It's not the tweets themselves, but the incessant whining noise made up of every second-rate media personality in the world "discovering" Twitter on a daily basis and every self-declared "social media guru" regurgitating the same How to Twitter post a thousand times a week.
A Brief Letter to Startup CEOs, CPOs & Founders
Dear Startup CEOs, CPOs (Chief Product Officers) & Founders, I know your time is valuable, so I'll be brief. If you currently have or are in the process of developing a business/marketing plan that includes the phrase "traffic from search engine," do yourself a favor and peruse the following diagram: ...
Never miss a beat. Get Moz Blog
email updates daily in your inbox
J
How Much Format Counts in the Rankings
Here's a small illustration of the difference that a user friendly format can make. For my first SEO project, I updated a friend's site to comply with web standards and make it SEO friendly. I was of course eager to see the difference this would make in rankings and traffic. I was expecting to see some improvement, but I was surprised at how quick and dramatic the change was.
L
Blog Launch Check List
Although a lot of a blog's success comes from the ongoing effort you put into growing and nurturing it, there are a few things you can do to give it the best possible chance from day one. The checklist below varies from very simple actions through to big decisions and longer term strategies.
mozRank and PageRank for Metrics Driven SEO
Judging by our analytics and the volume of Q+A regarding mozRank and PageRank in the last couple of months, I'd say a lot of you are applying metrics to your SEO. Given the economy, it's great if you can lay out some hard numbers, connect that to results and make a strong argument for the work that you do. I know we're seeing our SEO business continue to grow, not shrink, even in this ...
E
Can a Site Gain International Traffic with Links to Babel Fish Translations?
I spotted a site recently that had different language versions. Nothing particularly new there, lots of big international sites have this functionality - such as Apple and most airport websites.
D
The Right Way to Leverage Social Media
Sometimes the best way to understand how to work in a new industry is to reflect on how the industry has affected us in the past. Let's take a step forward in Social Media Marketing by taking a step backwards first. The most important question to ask yourself is: What "Advertising Stunts" do I remember from social websites?
Roundup Thursday for the Week of 5/3/09
Stories, news, and other notable items from the past week: Compete has rolled out a bunch of changes, adding user generated tags, a new interface, dynamic graphs, and more. Pete Meyers has hired a new intern, Yoozer, and he's here to answer your toughest questions about usability.