The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
What is a Landing Page?A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone...
Thanks to a small team and a lot of publicity, SEOmoz turns away a significant amount of work - sending folks to specific references or our recommended list or, occassionally, recommending they hire in-house SEO help. We're lucky in that we get to picky about the folks we choose to work with - some of the reasons for turning away busi...
This is going to be a tough and contentious issue and one that isn't easy for me to write about. Along with the obvious internal conflicts of interest in disclosing salary numbers, there's bound to be a lot of companies and individuals who will come away feeling that my numbers are wrong (or that their employers are cheating them). That said, it's a topic that needs to be addressed and if my ex...
I worked out a $20 discount with WordZe for SEOMoz readers. This is reduced from the normal price of $45. It only lasts two days, so take advantage of it quickly before the price goes up. Just to refresh your memory, if you're wondering what WordZe is, it's a new keyword research tool. ...
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Last week, I covered searching for potential links through highly ranking sites at the engines. Today, we'll talk about competitive link searches - finding the links your competetion is using to rank well. As an example, I'll use Farecast, a local Seattle company that I've mentioned in the past (full disclosure: David Shim, who works there, is a friend). Si...
At the 37 Signals blog, Matt is discussing the efficacy of having buttons for Digg, Del.icio.us, Reddit, etc. listed on the bottom of article pages or blog posts. Here's what he had to say: Given the Ebola-like spread of these things they must be reall...
Jeremy, along with Aaron Wall and a couple others, has put together something called the "Elite Retreat." Dave Taylor (one of the organizers) wrote a bit about the why of the conference: ...
Michael Martinez, when he was a blogger and regular commenter here at SEOmoz, often chided me for holding the viewpoint that rankings are "all about links." Recently, there's been more conversations along those lines, both here at SEOmoz and ...
I should be eternally castigated to the fiery furnace for spoofing a Devo tune, but hopefully redemption can come in the form of this post's value. We've been spending some time in analytics programs lately, both for our own in-house projects and for some clients. In every instance, the addition of action tracking makes a huge difference to how well we can optimize and make changes to internal ...
These days it seems like everyone's written an article or blog entry on all things digg, e.g. why you shouldn't game digg, digg etiquette, whether digg is rigged. Jeff and I thought we'd join the bandwagon and off...
Introducing the problemIn setting up a ranking system based on links, it soon became clear to Google that link manipulation remained a threat to the objectivity of their search results.With patents filed in the early 2000’s such as Hilltop, ...
This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary...
I spent some time on the phone today with William Stinson from InfoSearch Media (link condom applied). They had cold called an old client (and friend) of mine who referred them to us. I spent a good 20 minutes chatting with William to attempt to understand their business model and their services. I took a few ...
Over the last 3 years, I've made more than 2 dozen unique presentations. Anyone who's seen these knows that one of my signatures is an attempt at humor. Occassionally successful, often dismally sad (particularly with British audiences) and universally tacky, embedded comics have been a mainstay of almost every Powerpoint I've authored. For no other reason than to share, I've collected s...