The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector
Rebecca explains how a relevant digital PR campaign can lead to commercial gain, and takes you through the steps to get there.
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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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Sneak Peek: The Initial MozCon 2022 Speaker Lineup
We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July!
Core Web Vitals: What Next?
The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals.
Understanding the Google Ads Auction & Why Ad Rank Is Important
When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term, and is an integral part of the SERP landscape. To help understand it, Tanuja covers the what, how, and why behind the Google Ads auction.
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Daily SEO Fix: SEO Reporting — More Specific Use Cases
In the previous Daily Fix edition we talked through the basics of creating Moz Pro reports. This time, we’ll dive deeper into some specific use cases that may help you and your team better relay critical information regarding your SEO goals and objectives.
Top Stories 7-Pack Tops the SERPs
Google's recent Top Stories redesign introduced a new 7-pack of news results, marking a big jump in SERP real estate. We dig into the MozCast 10,000-keyword daily tracking set to get you the full story.
Local Economics Through the Lens of Elected Officials and Organizers
If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear from localism advocates and elected officials about small business owners’ goals and obstacles. Today, Miriam briefly recaps the illuminating information from this event.
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is essential when you're a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT that will help you glean extra (and important) insights from that data.
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Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach
Leveraging SEO can benefit your entire marketing department’s performance. Understand how SEO relates to other marketing channels, and learn about the impact it can have on your organization.
The Top Tech SEO Strategies for 2022 and Beyond
Last year was an incredible year for core updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future.
![Shopify SEO: The Guide to Optimizing Shopify [Updated for 2023]](https://moz.rankious.com/_moz/images/blog/banners/ecommerce-65463a3_2021-03-25-050708.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1616648828&s=30421d821efe15fd23932f0674154295)
Shopify SEO: The Guide to Optimizing Shopify [Updated for 2023]
Shopify is an increasingly popular platform for e-commerce sites, but it's not fully SEO-friendly out of the box. What's the best way to optimize your Shopify experience for SEO?
Influencer Marketing for SEO and Authority
Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.
How Contextualizing Topics can Lead to Press-worthy Content for Your Brand
The team at Stacker has mastered how to create newsworthy, data-driven stories for their newswire. Contextualizing topics, statistics, and events serves as a core part of their content ideation process. Today, Amanda shares their winning strategy so you can create content that has real news value.
Page Experience is Here to Stay: Moz Launches Performance Metrics Suite
Today, we’re announcing the full launch of Performance Metrics, including a host of new features and improvements based on the feedback we’ve received from early adopters, as well as our own experts and data.