The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Last night while I was messing with my AdWords account, I found a new tool that Google is offering called Google Insights for Search. I spent a few hours (yeah, quite the life I live) playing with this new exciting tool. I’ll just go through a quick runthrough of an example so all the YOUmozzers can go and experience it.
I've been hanging round SEOmoz for a loooooooong time. I remember reading the blog when it still had its first design, starting to comment on it about 2 years ago, becoming a top ten member (by mozpoints)...
To encourage webmasters to create sites and content in accessible ways, each of the major search engines have built support and guidance-focused services. Each provides varying levels of value to search marketers, but all of them are worthy of understanding. These tools provide data points and opportunities for exchanging information with the engines that are not provided anywhere else.
Just What the Heck is Indirect Marketing, Anyway? Indirect marketing is a way for a business to market their product, idea, or service without having to use the methods of SPAM or direct advertising and marketing.The idea behind indirect marketing is instead of sending a message out to your target market directly, just send them something like a friend request, or a vote, or a digg, or anything to get their attention.
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Happy New Year, Mozzers! I hope you all had a good break. I was going to write a 2009 predictions post but then I realised that I have no idea what's going to happen this year. Facebook will go offline? Brazil will go on sale for 13p and Twitter will buy them? God knows. Anyway, instead of doing that I decided to write a post with something useful in it.
As a blogger, the first lesson I learned was to get good links and the subsequent traffic you need to identify and help bloggers higher up on the food chain than yourself. This can be done in many ways, including frequently linking to their blog, adding value to the conversation (leaving insightful comments) and writing posts that will best serve their readership. No matter the approach you take, the following two principals must be followed:
Back in the studios fresh for 2009, we're discussing ways to deal with complex content situations. How do you deal with a very popular piece of content that must be available in several versions for your users (single-page, multi-page, downloadable, etc)? While not exactly a duplicate content or c...
Okay, I’m supposed to be working but the fact is, I’m hiding out in my spare room office to get away from the family that refused to leave. I’ve had guests for over a week and I’m a little…ummm stressed.
We've recently gotten to do (and see results of) some testing around internal links & anchor text and have come to some interesting, if not 100% proven, conclusions. As a disclaimer, SEO testing, whether done in a controlled environment or on live sites, is both challenging to quantify and subject to fair critiques both practically and academically. That said, I feel fairly confident in stating the following findings.
If your company is thinking about hiring an outside firm for SEO, please read this post. If you work for one of the many reputable SEO agencies in the market, please have your prospective clients read this post. If, however, you offer the type of SEO "services" described below...then in the immortal words of Obi-Wan Kenobi, you may want to go home and rethink your life.
Like any other person out there, I fall into habits, good and bad. Recently while working on a client’s website, I created a Sitemap and submitted it to the search engines, like I always do. I started to think if this really helps the site out and what’s the effect when I submit a Sitemap on the site.
As a black-hat SEO tool, link farming has been around since approximately the morning after Brin & Page submitted their seminal thesis. It was a bad idea to begin with—demonstrating a poor appreciation of the math behind the PageRank algorithm—and it's become an even worse idea since Google et al started actively pursuing and penalizing link farmers.
My personal ending would be - to Improve the Industry's Professionalism. We're a young industry, which means opportunity, excitement and lots of fantastic entrepreneurs and personalities. Conversely, it also means a lot of unprofessional, immature behavior, even from those of us who should know better (and yes, I'm certainly including my own actions from time to time in that gr...
First of all, Happy New Year! With the new year comes some annual maintenance that every webmaster should be conscious of. Here's a quick tip from my list of annual website maintenance.