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It was a bit difficult hitting the Compose Entry link in my account to write this, because this will be one of the last blog posts I write as an SEOmoz staff member. At the end of this month and after two and half fantastic years, I'm leaving SEOmoz and Seattle. It's amazingly hard to know how to word something like this: I want to get across so much and there's no way to word it at all cleverly. ...
A quick search for "christmas" in Google brought up something a little different from the big G. It seemed that a special addition of candy canes was what the search engine was providing this year. I'd have preferred some extra boosted rankings for oursearch engine optimisation customers but what can you do!
I couldn't help but love Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions, and I think there are some definitive lessons we can take away from the piece and apply to web marketing. Let's run through the list:
A week or so ago, I met up for some Christmas drinks with some fellow London SEO peeps. One of the folks was more than a little frustrated at how his PR (for now this means public relations, not page rank) team was hindering rather than helping his SEO efforts.
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The economy is in the tank. Hundreds of thousands of people are losing jobs every month. Unprecedented numbers of people are losing their homes. Yet we, as Internet Marketing Professionals, are blessed to be in the right market at the right time.
It's very late on Christmas Eve, and I can hear our hosts, my cousin-in-law, and his girlfriend snoring in the next room. Their new dog is curled up on the couch, grumbling and huffing through his wet nose, one eye barely open. Mystery Guest crashed out an hour ago after we finished watching the new Muppets Christmas Special (I love Statler and Waldorf). Here in Ocean Beach, CA, the streets are quiet, the rain's stopped and it's just the sounds of surf and the occasional drunken reveler wandering home from the bars on Newport Ave, filled with Christmas cheer.
If you've been playing around with Linkscape a little, you've probably seen our attempts at creating a lot of new naming conventions for metrics and features that were previously the exclusive realm of web indexing researchers, information retrieval scientists and search engineers. Things like mozRank & mozTrust (mT) have seemed to work out fairly well so far, but our testers and members have struggled a bit more with mozRank (mR) vs. Domain mozRank (DmR) - one is for a page while the other applies to a domain - and been seriously confused about FQDs vs. PLDs. Let's address this issue.
To: Google cc: Matt Cutts From: FreshTrend.com Subject: Was It Something I Did??? Dearest Google, For so long now, you and I have had such a good relationship, but suddenly things have soured...was it something I did?
Research has been cropping up in the last few years to challenge Chris Anderson's modern-classic theory of demand distribution. The Times of London had this to report today in their article - Long Tail Theory Contradicted:
The recent, insightful post by Kenneth Dryer brought up numerous aspects of the changing role of SEO to the creation of dynamic SERPs designed with the user’s best interests in mind. And that got me thinking. (Sometimes good, sometimes not so much.) When search engine...
In the last six weeks, 3 unique events have led me to conclude that this post is essential. We, as search marketers, need to understand not just the small changes the engines have been making in Q4 '08, but what that signals as a broader direction. I'll start by recounting those events:
In his book “Moneyball,” Michael Lewis explains the working of Billy Beane, general manager of the Oakland As and his role as an asset manager. Unlike the NFL, in which teams share television revenue and stick to overall salary caps, major league baseball allows teams to fend for themselves. As a result the big market teams (e.g., the New York Yankees) have more money to acquire top players and assemble a winning team. Managers of teams with smaller budgets, like Beane, have to be smarter in selecting lower paid players. Lewis admires Beane’s use of hard numbers in evaluating players and identifying underpaid ones.
This post needs very little introduction. I’ve scoured the web, my bookmarks and Twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy!
As a profession, we should always be as quantitative as possible. We work with limited information, but that shouldn't be an excuse for throwing up our hands. Even an estimate, if it is quantitative, can be useful in both guiding marketing tactics and communicating with co-workers and clients.