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TYPES OF CLIENTELE - After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly identify a potential client. ;) Enjoy! ...
May It Please the Mozzers, I wanted to give everyone a little update on the DSW v. Zappos and Commission Junction case. I first blogged about this case here, back in June 2008. Very briefly, the facts of the case are thus: DSW sued Zappos and Commission Junction over alleged trademark violations....
I was looking through the service offerings of the UK top 100 digital agencies (http://top100.nma.co.uk/section.php?section_id=1) and musing on the state of the industry. One observation that can be made is how the number of technical, creative and increasingly digital media agencies are offering SEO services, something that a few years ago certainly wasn’t the case.
There's no two ways about it - SEO is hot again. In the last 6 weeks, SEOmoz has received a considerably higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - 7 to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like...
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[Text translated from the French version of my blog - patricealbertus.net/_blog] As you already know by using your iphone or by reading blogs, the widget revolution is flying up! But what exactly are all theses widgets offering to e-marketers? Let’s look at it as a gadget, one easy-to-use application, something which has to be practical for its user, in order to simplify as much as possible the essential meaning of a widget: your product, your service, your branding. This post will outline how to figure out the new widget marketing and “ecosystem" and about the innovation that opened its field from the Internet over to all new media from the numeric convergence.
I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when's that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here's some more tip...
Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice, in years past, held value, today I rarely ever recommend it. Here's why: Footer links may be devalued by search engines automatically Footer links are often not the first link on t...
Don't get too excited here... this is neither a how-to nor a success story. It's merely a hypothetical, and any research or insight you've got is more than welcome in the comments.In commenting on a recent SEOmoz post, I recalled querying Google for a result that began "why did...", ...
I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, talented,...
With every tweak and change that comes to Google, it seems there's a new round of questions and blog posts and hand-wringing that follows the same old formula: With the release of their new yippdy goobledy wobbledy, Google has changed the search game forever. Forget classic SEO, from now on, it's going to be all about blah blah blah....
I use Advanced Web Ranking. It does a great job of taking care of the necessary evil of rank monitoring. It runs automatically, has very easy set up, and emulates human search for us unfortunates without a SOAP API. I was checking some site rankings the other day and noticed that a few of our sites had completely dropped from MSN. Investigating manually, I saw this result for "st. augustine weddings":
May It Please the Mozzers, The world is filled with all kinds of nutty people. Mostly, this is a wonderful thing. But sometimes people go too far. This case involves two lawyers, a messy breakup, and a blog about "Guns, God, Food, Beer, Tools, Politics, and Whining." Stephen Hogge, a Florida attorney, operates the blog ...
Many SEO projects begin with a site review or audit, identifying potential weaknesses and opportunities. However, a great number of these analyses leave out a healthy dose of collecting metrics - a critical factor in helping to benchmark future progress and see how far you've come (and what effect your SEO changes have had). Thus, I figured it would be valuable to review, in full, the pre-...
How can you kill your competition as an SEO? These are some lessons I’ve learned from my first few weeks in martial arts that can be applied to the SEO field. It entails knowing the past, present and future states of SEO and making the most of the present. I recently joined a Dojo (Modern Day Warrior; Karate and Judo in Spring Hill), a place where you learn martial arts. During the journey of finding a nice dojo, Paisley gave me some suggestions about “what to look for in a Dojo.”