The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
By keeping children and teenagers entertained back in the 1980s, Nintendo has claimed a spot in the heart of the present day internet generation. Nintendo's internet success is widely accepted yet largely undocumented. The tactics below reveal only the tip of the iceberg. ...
As some of you may have noticed, we've been a bit delinquent in our video posts. What with the Thanksgiving holiday, Rand's travel schedule, and my ill-fated (yet brief) bout with the plague, the production schedule in Whiteboard Studios fell a little off-track. The good news is we feel really bad about it, so here's an extra make-up dose of rock 'em, sock 'em Whiteboard Friday...
With every tweak and change that Google brings to its search result pages, the "potential-ROI" balance on search tips ever more towards PPC and away from SEO. I realized this when I read Aaron Wall's Marketing Lessons from Google. Search marketing leaders demand results, so it's irrelevant that the means of practicing SEO remain the same. What is relevant is that Google is decreasing the ability of SEO to provide stable, measurable results. As Aaron points out in his post, Google seeks to undermine competing business models.
Well, folks, let’s face it. The economy is tanking like the Titanic. While many traditional advertising agencies have been dragging their feet and playing “wait and see” when it comes to adding online marketing disciplines like SEO, PPC, Email and Social Media Marketing to their list of services, the smart ones realize that these services represent a viable ...
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When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has always been the market leader and the focus of most of our efforts. But historically, this wasn't the case. Have a look from a historical perspective: ...
All of us at SEOmoz are proud to announce that in addition to doubling the size of the Linkscape index today, we are releasing our own SEO toolbar! The developers and PRO member beta testers have been hard at work prodding, poking and tweaking the toolbar to make sure it is fine tuned and ready for today.
Finally we've done it. The long awaited Linkscape index update is here. It's more than doubled the size of our index and with it you'll get 3000 links to any page. This brings us to about 38 billion URLs, with about 450 billion links...
It's a long time since I used the content network. I've always thought that it is a bit of a waste of time. All those impressions, no conversions -- it hardly seemed worth the effort. I have been reconsidering my stance of late though. The problem is that I have been viewing it as a paid search platform, but perhaps that's not really where it sits. Perhaps what it really wants to be is an affiliate platform.
Before SES San Jose I interviewed Chris Winfield about the panel he was speaking on, social media, and other fun stuff. With SES Chicago just around the corner (December 8-12), I had the opportunity to interview another ...
Here at the Seach Insider Summit in Park City, UT, Richard Zwicky from Enquisite has just released some amazing data. As Jessica Bowman, Todd Friesen, John Marshall and I sat in the lunch room watching his slides, we alternately stared in shock, shook our fists in anger and raised eyebrows in disbelief. If you've ever felt, as an SEO, that you were un...
When you are a small business, you obviously have to be very careful about where you invest your time and your money. Recently I have been looking at some further advertising opportunities -- definitely not paid links, but genuine advertising in industry-related portals -- and I came across one or two repeated scenarios that have me pulling my hair out. A few examples of what makes me cross:
Recently I was working with a client and I decided to do a little experiment, because sometimes I have nothing better to do. I wanted to know whether changing the crawl rate in Google’s Webmaster Tools really made a difference. Part of me felt Google just put it there to make people feel that Google will come to their site more often, but part of me wanted to trust Google.
This post starts out with a simple enough research exercise while watching a DVD. I have realised that I need to focus more around link building as per one of the last blog posts I read on SEOmoz.org. So I begin researching using Linkscape to begin to understand my how some of my competitors are outranking me in particular key phrases.
We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to report back later on how it does there: