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Stop Nickel-and-Diming Your SEO Clients: Give Them Means, Not Just the Ends
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Stop Nickel-and-Diming Your SEO Clients: Give Them Means, Not Just the Ends

SEO Tools

I read a lot about what sort of advice to give to SEO clients, how to educate them about what SEO is really about, generating interesting content, etc...but how helpful is that to a client once you are no longer providing them with SEO services? If a client does not have the means with which to perform all of the tasks that you just advised them on, then they will continually need to rely on you for all on-site SEO edits they may wish to make later down the road, once your SEO contract is through. Give them SEO tools that will put their knowledge to good use.

Lots of Page Views - Good or Bad?
Brendan Fullam

Lots of Page Views - Good or Bad?

SEO Analytics

**Please note I have no affiliation with Inc Magazine or their website. I read the article while waiting to get a haircut at my local barber. I recently read an article in Inc Magazine titled "Improving Your Sense of Site," which focused on ways in which your analytics can show you how to increase sales. It was a great article and worth the read (gave me some great ideas), but one thing stuck out and I thought was worth discussing. The website owners gave a reaction to the comments made regarding their analytics, and one of their reactions was:

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Is Google's Yo-Yo Effect the Evidence of a New Algo ?
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Is Google's Yo-Yo Effect the Evidence of a New Algo ?

Search Engines

I decided to write this post because starting from April '08 to today, there have been more and more frequent cases of yo-yoing SERPs. But it's not the first evidence of Google's yo-yo on a big scale. Here in Italy Michele De Capitani realized and studied Google's yo-yo effect from 2007 and called it "sine waves". In 3 articles Michele explains very well how he discovered this destructive effect by monitoring different Google data centers for different websites.

How Paging Improves or Worsens Your Website
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How Paging Improves or Worsens Your Website

Design

Having read Duncan's post about Information Architecture, I thought I would write a short follow-up about an important means of navigation and IA: the paging navigator. Providing a well thought out paging navigator can immensely increase the value of your website for both search engines and users. What follows is a selection of different popular paging navigators and a short evaluation.

Whiteboard Friday - What's PageRank Got to do With It?
Scott Willoughby

Whiteboard Friday - What's PageRank Got to do With It?

This week Rand discusses Google's PageRank metric: what it is, what it isn't, and how much it actually has to do with how sites rank. A lot of people (especially clients) tend to misunderstand what PageRank implies; either over or under valuing the metric. This video will help you get a better idea of how to consider PR in your SEO efforts. ...

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SMX London 2008 Recap
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SMX London 2008 Recap

SEO Events

This week saw a few momentous events, of which I'll name two: the election and SMX London. The election seems to have been covered in a few other places, so I'm going to focus on SMX. It was a pretty awesome venue and a lot of fun. Here's a picture of me, Jay, Rob and Wiep sitting on the link building panel being dwarfed by Lyndon's lemon-coloured presentation.

Roundup Thursday for the Week of 11/2/08
Rebecca Kelley

Roundup Thursday for the Week of 11/2/08

SEO Events

Stories, news, and other notable items from the past week: * Are you going to Pubcon? Do you enjoy kicking ass? If you answered "yes" to those questions then you're in luck! Rae Hoffman is giving away a ticket to meet Shawn Tompkins and learn some MMA 101 while you're networking in Vegas next week. All you have to do is leave a comment over on Rae's blog about why you kick ass. If your comment is the best, you'll win the free ticket!

One-Time or Ongoing SEO - Is it a Yes or No Question?
Brendan Fullam

One-Time or Ongoing SEO - Is it a Yes or No Question?

Public Relations

Being that I am mostly on the business development/sales side of things, I hear a lot of the concerns, questions, thoughts, etc from our clients. One of the things that has come up more and more is, "Do we really need to have ongoing SEO maintenance?", or "Can we wait on doing the ongoing SEO?" It sounds like it should be an automatic "You need it" (being that this is the business I'm in and my business partner and I would love the work), but is it always been that easy?

Customer Service and Reputation Management the Twitter Way: A Case Study
Rebecca Kelley

Customer Service and Reputation Management the Twitter Way: A Case Study

Social Media

Last year I bought Comcast's NBA League Pass, which gave me access to the entire season of NBA basketball games. My brother egged me on to order it so he could use my online login and watch streaming games at home in Michigan (his cable provider didn't offer League Pass). A couple weeks ago I received a letter from Comcast informing me that they've auto-renewed me for NBA League Pass this year and that if I don't want to renew I'd have to cancel. I asked my brother if he wanted it again this year and he said that he didn't really want to shell out the money for it, so I could go ahead and cancel it if I wasn't going to use it. ...

Microsoft Forces Me to Hate Internet Explorer
Darren Slatten

Microsoft Forces Me to Hate Internet Explorer

Design

I found a quote recently that really embodies my sentiments about Microsoft's Internet Explorer: "If IE6 were a person, I'd punch that person in the face." Whose famous words are these? Mine. That's right, this is something that I--the World's Best SEO--actually said to a client last week, in response to an email he sent me. Here's the backstory...

How to Find the Spam You're Linking To
Rand Fishkin

How to Find the Spam You're Linking To

Blogging

Today, between meetings at the office, I had a brief IM chat with Jane, whose globetrotting ways have taken her to the UK for SMX London. Jane noted that our website - www.seomoz.org - was up for review on a search engine panel today, and received generally positive feedback from the engineers. One notable exception, however, was the fact that...