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Long Term Visitor Tracking
Rand Fishkin

Long Term Visitor Tracking

At nearly every SES conference, I hear it mentioned that analytics must track 60-90 days out in order to maintain a close watch on latent visits and conversions. In a meeting I had today with a large non-profit based website, the issue of latent tracking over the longer term came up... My question is - is it valuable to track via IP address over the long haul (100-300 days) or are the changing ...

Tracking Influence in the Blogosphere
Rand Fishkin

Tracking Influence in the Blogosphere

Let's say I wanted to compare the relative levels of inluence of two bloggers in the same field. Although no method other than direct access to their visitor stats is going to be entirely accurate, there are several pieces of data that can provide a clue as to how "far and wide" a blogger's readership extends: Alexa data - though i...

Canada's Online Sales are Catching Up!
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Canada's Online Sales are Catching Up!

Some new data has just came out of emarketer concerning Canada's online sales. The data refers to "online sales", which includes both sales paid over the web and those occurring offline (as the result of an online visit). Statistics Canada says that private and public sectors increased 38....

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Project Pricing
Rand Fishkin

Project Pricing

I like this piece from Blue Favor on project pricing. Their attitude is very similar to mine when it comes to the subject of client / service provider relations: Today we are going to break an unwritten rule for agencies, we are going to reveal an important ...

Formal Introduction of SEOmoz's Speed Demon - Rebecca
Rand Fishkin

Formal Introduction of SEOmoz's Speed Demon - Rebecca

Shame on me for taking almost 2 months to post on the addition of Rebecca Kelley to our team at SEOmoz. Rebecca started out as an intern through the Univ. of WA and became totally indispensable. She's the kind of person who finishes a week's worth of work in 8 hours, and she isn't yet overwhelemed by multiple projects to manage, she's become our go-to resource for everything from c...

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CSS Image Replacements and SEO
O

CSS Image Replacements and SEO

Using image replacements in a CSS driven site is becoming a very common practice. SEOmoz uses it all over the place - if you view the source of our homepage you'll see: <div id="what_is_seomoz"> <h1><span>What is SEOmoz?</span></h1> <p> SEOmoz i...