How Low Can #1 Go? (2020 Edition)
If it seems like the #1 organic result keeps getting pushed down farther and farther, that's because it is. We explore the Y-position of 10,000 SERPs to see how things have changed since our 2013 study.
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![Are H1 Tags Necessary for Ranking? [SEO Experiment]](https://moz.rankious.com/_moz/images/blog/banners/5e54d5f21c70c7.79562392_2021-04-15-234344.jpg?auto=compress%2Cformat&fit=crop&dm=1618530224&s=8debd6d89d7945ef03fe72fb55baf9ec)
Are H1 Tags Necessary for Ranking? [SEO Experiment]
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
Spot Zero is Gone — Here's What We Know After 30 Days
A month out from Google eliminating position zero, what's changed? PJ Howland of 97th Floor investigates the data and shares key takeaways, from vastly different CTR to the impact of PAAs and beyond.
Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals!
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![How to Get Your Web Developer on Board with SEO [Bonus PDF]](https://moz.rankious.com/_moz/images/blog/banners/5e5443a639f5a2.84685138_2021-04-15-234456.jpg?auto=compress%2Cformat&fit=crop&dm=1618530296&s=ea28b38464aac5315a90c0159e31e1c2)
How to Get Your Web Developer on Board with SEO [Bonus PDF]
Your web devs are your other half — the key to getting your SEO work done well and quickly. In this Whiteboard Friday, learn 6 essential ways to get your web dev on board with SEO. Plus, download the new Web Developer's SEO Cheat Sheet free!
The Power of "Is": A Featured Snippet Case Study
Through a year and a half of researching, testing, measuring, and experimentation, one site was able to identify a featured snippet trigger that worked over and over again to capture snippets for head terms.
7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
Position Zero Is Dead; Long Live Position Zero
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
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Pay Attention to These SEO Trends in 2020 and Beyond
We've already seen a sea change in how we think and execute on SEO in the past few years, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the coming year in this article.
Google's January 2020 Core Update: Has the Dust Settled?
The January 2020 Core Update peaked from about January 13-15 and seems to have finally settled. We dig into the numbers, including winners and losers.
![The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-04-15-234555.png?auto=compress%2Cformat&fit=crop&dm=1618530355&s=c0829d9dbb35ad305d57f5819437be53)
The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
When a site gets over a million organic visits per month, you'd think it would rank for a few featured snippets. One SEO shares the results of his investigation into why a highly trafficked site with ample organic rankings didn't bear featured snippet fruit.
Measure Form Usage with Event Tracking
When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.
How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month
What's involved in scaling your content marketing efforts to 100,000 words a month (the length of a 400-page book!) — and what's the payoff? One software company shares actionable takeaways from their journey.
The True Value of Top Publisher Links
Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.