The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
For the past ten years, Rand has made a set of predictions for SEO in the year ahead, and for all ten years he's been largely correct. Check out what he got right in 2017, and pay close attention to his predictions for 2018 — they're doozies!
Your site's local rankings are dropping fast — is it because of Possum? Local Service Ads? Lack of organic authority? Or something else entirely? Miriam Ellis uncovers the most common causes of lost or low local rankings in the Google SERPs and helps you diagnose just what went wrong with her actionable 10-point checklist.
If you've ever had trouble getting buy-in or budget approval for SEO, you know how hard it can be to convince stakeholders of the value of your work. Rebecca Maynes offers up advice on how to present your case to execs, educate them on the points they care about, and win respect (and budget) for your SEO efforts.
Correlations data isn't always as clear as it seems. In this Whiteboard Friday, Rand shares the myths and realities of correlations in SEO ranking factor studies, then offers five smart ways to glean more trustworthy, useful information from the data.
Slowly but surely, mobile-first indexing is coming. In this post, Bridget Randolph explains what’s changing and answers commonly asked questions about how this change will affect SEO. If you've got one we haven't covered, leave it in the comments!
This edition of Whiteboard Friday covers a nine-point SEO checklist of the major items you need to cross off to rank in 2018 — and maybe get some hints on how to explain it to others, too.
We've curated a hefty list of the Moz Blog's top posts throughout the year, covering all of our most popular categories. Come check out what you may have missed, see which community members made the Top 10 Comments, and help us ring in 2018 right!
As the holidays draw to a close and we prepare to welcome a brand-new year, we at Moz just want to thank you all for a wonderful, fulfilling 2017 on the blog.
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We've been searching for the perfect home for our Twitter analytics tool, and it finally found us. Please join us in congratulating the new owner of Followerwonk!
Most marketers utilize content marketing, but it's not always clear how to use it effectively, measure your results, or see actual business value from the effort. Alexandra Tachalova shares tactical advice for preparing a content marketing plan that will prove valuable for your bottom line.
The end of November saw a spike in the average length of SERP snippets. Across 90K results, we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and we recommend a new meta description limit of 300 characters.
On November 10, John Lewis' "Moz the Monster" campaign launched, rewriting SERPs and presenting a potential threat to our brand. Here's how we handled the crisis.
Can keyword research be a more powerful indicator of people's behavior than traditional methods of prediction, such as exit polling? Inspired by the controversy and confusion around US elections, we decided to test the theory.
Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam's list of what-not-to-dos in today's blog post.