What Do Google's New, Longer Snippets Mean for SEO?
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Misinterpreted data can mislead even the best of us. Check out these four data analysis pitfalls common to digital marketing and some keen tips on how to think critically and avoid them.
We publish the Moz Blog to bring transparency and understanding to an industry that often lacks both. To that end, we try to regularly ask you how we're doing. This post shows what you all had to say.
You own, work for, or market a business, but you don’t think of yourself as a Local SEO. It's a problem that could be impacting your bottom line; learn how to change your thinking and integrate all forms of on- and offline marketing into your core strategy.
Controlling and improving the flow of your page content can actually help your SEO. In today's Whiteboard Friday, we cover the questions and goals you need to hit the bullseye on this process.
Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data.
From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.
Over a 4-day period at the end of October, we saw a 10% drop in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What happened, and how are these connected?
AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday covers the ways paid influences organic — and one very important way it doesn't.
Last month, Google stepped up their game when it comes to holding sites to security standards. If you're not sure whether your site's security levels make the cut or need tips on how to get started, this primer will help.
Keywords are important for innumerable SEO tasks, but driving your content marketing strategy isn't one of them. Your strategy should be based on the audience you're trying to reach if you want your organic traffic to convert.
Buried inside most SERPs (especially those with more general queries) is a host of insight into Google's assumptions about searcher intent. Rand explains how you can find it.