The #LocalUp Advanced 2015 Agenda Is Here
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Editor's note: Hoping to attend a future Moz Conference? We'd love to see you!
You may heard that in partnership with Local U, we're putting on a local SEO conference called LocalUp Advanced on Saturday, February 7. We're super-thrilled to be able to dive more into the local SEO space and bring you top speakers in the field for a one-day knowledge explosion. We're expecting around 125-150 people at our Seattle headquarters, so this is your chance to really chat with speakers and attendees one-to-one with a huge return on investment.
Moz Pro or Local U Subscribers $699
General Admission $999
LocalUp Advanced 2015 Agenda
8:00-9:00am | Breakfast | |
9:00-9:05am | Welcome to LocalUp Advanced 2015! with David Mihm | |
9:05-9:30am |
Pigeons, Packs, & Paid: Google Local 2015 with Dr. Pete Meyers Dr. Pete Meyers is the Marketing Scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content. He's spent the past two years building research tools to monitor Google, including the MozCast project, and he curates the Google Algorithm History. |
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9:30-9:55am |
Local Battlegrounds - Tactics, Trenches, and Ghosts with Mike Blumenthal If you're in Local, then you know Mike Blumenthal, and here is your chance to learn from this pioneer in local SEO, whose years of industry research and documentation have earned him the fond and respectful nickname 'Professor Maps.' Mike's blog has been the go-to spot for local SEOs since the early days of Google Maps. It's safe to say that there are few people on the planet who know more about this area of marketing than Mike. He's also the co-founder of GetFiveStars, an innovative review and testimonial software. Additionally, Mike loves biking, x-country skiing, and home cooking. |
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9:55-10:10am | Q&A with Dr. Peter Meyers and Mike Blumenthal | |
10:10-10:45am |
Going Local with Google with Jade Wang If you've gone to the Google and Your Business Forum for help (and, of course, you have!), then you know how quickly an answer from Google staffer Jade Wang can clear up even the toughest problems. She has been helping business owners get their information listed on Google since joining the team in 2012. |
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10:45-11:05am | AM Break | |
11:05-11:25am |
Getting Local Keyword Research and On-page Optimization Right with Mary Bowling Mary Bowling's been specializing in SEO and local search since 2003. She works as a consultant at Optimized!, is a partner at a small agency called Ignitor Digital, is a partner in Local U, and is also a trainer and writer for Search Engine News. Mary spends her days interacting directly with local business owners and understands holistic local needs. |
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11:25-11:50am |
Local Content + Scale + Creativity = Awesome with Mike Ramsey Mike Ramsey is the president of Nifty Marketing with offices in Burley and Boise, Idaho. He is also a Partner at Local U and many other ventures. Mike has an awesome wife and three kids who put up with all his talk about search. |
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11:50am-12:15pm |
Review Acquisition Strategies That Work with Darren Shaw Darren Shaw is the President and Founder of Whitespark, a company that builds software and provides services to help businesses with local search. He's widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO. |
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12:15-12:30pm | Q&A with Mary Bowling, Mike Ramsey, and Darren Shaw | |
12:30-1:30pm | Lunch | |
1:30-1:55pm |
The Down-Low on LoMo (Local Mobile) SEO with Cindy Krum Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing toolset available today. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing. |
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1:55-2:20pm |
Thriving in the Mobile Ecosystem with Aaron Weiche Aaron Weiche is a digital marketing geek focused on web design, mobile, and search marketing. Aaron is the COO of Spyder Trap in Minneapolis, Local U faculty member, founding board member of MnSearch, and a Local Search Ranking Factors Contributor since 2010. |
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2:20-2:45pm |
Content, Conversations, and Conversions with Will Scott Helping small businesses succeed online since 1994, Will Scott has led teams responsible for thousands of websites, hundreds of thousands of pages in online directories, and millions of visits from search. Today, Will leads nearly 100 professionals at Search Influence putting results first and helping customers successfully market online. |
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2:45-3:10pm |
Segmentation Domination with Ed Reese Ed Reese leads a talented analytics and usability team at his firm Sixth Man Marketing, is a co-founder of Local U, and an adjunct professor of digital marketing at Gonzaga University. In his free time, he optimizes his foosball and disc golf technique and spends time with his wife and two boys. |
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3:10-3:30pm | PM Break | |
3:30-4:00pm |
Playing to Your Local Strengths with David Mihm David Mihm is one of the world’s leading practitioners of local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012. Since then, he's served as our Director of Local Search Marketing, imparting his wisdom everywhere! |
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4:00-4:25pm |
Don't Just Show Up, Stand Out with Dana DiTomaso Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing BS into real strategies to grow your business. After 10+ years and with a focus on local SMBs, she's seen (almost) everything. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats. |
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4:25-4:40pm | Q&A with David Mihm and Dana DiTomaso | |
4:40-5:20pm |
Exposing the Non-Obvious Elements of Local Businesses That Dominate on the Web with Rand Fishkin Rand Fishkin is the founder of Moz. Traveler, blogger, social media addict, feminist, and husband. |
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And if that doesn't quite tickle your fancy... Workshops!
We'll also be hosting workshops with our speakers, which are amazing opportunities for you to dig into your specific questions and issues. I know, sometimes I get a little shy to ask questions in front of a crowd or just want to socialize at the after party, so this a great opportunity to get direct feedback.
Time | Workshop Option A | Workshop Option B |
1:30-1:55pm |
Reporting Q&A with Ed Reese and Dana DiTomaso |
Google My Business Q&A with Jade Wang |
1:55-2:20pm |
How to Troubleshoot All Things Local with Mike Blumenthal and Mary Bowling |
Google My Business Q&A with Jade Wang |
2:20-2:45pm |
Citation Q&A with David Mihm and Darren Shaw |
Google My Business Q&A with Jade Wang |
2:45-3:10pm |
Mobile Q&A with Aaron Weiche and Cindy Krum |
Google My Business Q&A with Jade Wang |
See you in February, friends. And please, don't hesitate to reach out if you have any questions!
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