![Rand Fishkin](https://moz.rankious.com/_moz/images/user/photo/63-1500083700_2021-03-30-204027.jpg?w=160&h=160&auto=compress%2Cformat&fit=crop&dm=1617136827&s=ff0198808ac5e9265043b6bdffa1601c)
The Top Converting Sites on the Web
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
![The Top Converting Sites on the Web](https://dhxe2br6s9irb.cloudfront.net/images/post_images/qvc.jpg)
An article from the DMA (Direct Marketing Association) shows us the sites with the highest conversion rates on the web (among major, non brick-and-mortar retailers). The report's list is the most important piece, which I'll replicate here:
Top 10 Online Retailers Based on Conversion Rate
February 2005 eCommerce Site / Conversion Rate (%)
QVC 16.3
Lands’ End 14.8
sportsmansguide.com 13.5
FTD.com 13.4
llbean.com 13.4
Amazon 12.8
Coldwater Creek 12.7
eBay 12.3
Yahoo! Shopping 12.1
proflowers.com 11.8
Source: Nielsen//NetRatings MegaView Online Retail, April 2005
It's shocking to me that the top online conversion rate's traffic is driven through an entirely non-web medium - television...
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.