Whether you're already involved in Facebook advertising or thinking about getting started, knowing our three-step process for bringing down your cost per acquisition on Facebook can't be a bad thing! On average we see 70% reductions in CPA through Facebook adverts when following the simple process.
Just the phrase "keyword match type" sounds incredibly dry, right? Even so, the incredible importance of a well thought-out (and executed!) strategy for dealing with match types can’t be understated.
This article focuses on when and where you should use both and how you can integrate SEO & PPC in a practical way to enhance both of them.
Ok, it’s obvious that no one would take up LinkedIn ads unless there’s an advantage for using it. So how does a LinkedIn ad get a leg up over other paid ad platforms?
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The use of Secondary Data in an AdWords campaign can lead to a significant improvement in outcomes for the client. The PPC manager can use this data to make informed decisions about where to take an AdWords campaign.
One of Google's lesser-known programs is the Google Grants program. Although the criteria for this are rather specific, it is set up just like an AdWords campaign – albeit with some limitations. If you're familiar with AdWords and are eligible for the Google Grants program, this may be perfect for bringing your non-profit business the online boost it needs.
Google Shopping is an online shopping campaign which can really give merchants a headache. Here are some best practices and ways to ease that headache.
I recently added Google's Remarketing snippet to my website. While there are a number of great guides out there on what retargeting is and why it's so powerful, I found myself spending a lot of time getting lost in the Google Adwords UI and trying to set it up. Once I figured out how to do it, I wrote this super short guide on how to get it up and running. It will take you about 10 minutes.
Most PPC managers know that ad extensions allow you to show additional information on your Google AdWords ads. But only a small minority of them actually use ad extensions to their full potential. That’s a shame, because ad extensions can be powerful tools for a variety of effects, including increasing CTR, boosting conversion rate and decreasing CPA. What’s more, your cost per click isn’t changed by implementing them.
For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about it a few times. No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?"
In paid search there are a lot of rough Adwords accounts out there. You've seen them I'm sure. I know I've worked on them. We get brought in to assess the situation and make some big decisions around whether an account has potential or whether it would be better just to start fresh. This is one of the most common questions we get asked -- how am I doing?
Anyone that has worked in SEO in any capacity knows that it's a complex business and you learn something new just about every day. But the ultimate SEO goal is easily defined: improved search rankings. It's challenging and somewhat frustrating because of the unknowns of search engines (alright...Google). But at my firm, we have an extremely fine-tuned SEO process that works for us and for our SEO resellers.
AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs...
Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person's daily activities for maximum impact is the key to any company's success.