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What is a Reverse Proxy and How Can it Help My SEO?

Jeremy Dearringer

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Jeremy Dearringer

What is a Reverse Proxy and How Can it Help My SEO?

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Subdomains! The bane of many SEO-conscious organizations, there is an easy solution right under your nose.

By using subfolders in place of subdomains, you can unite your content under one domain. But What if two sites exist on two different servers? A reverse proxy can make the technical implementation quite simple. With that one change, the URL http://blog.slingshotseo.com/ becomes http://www.slingshotseo.com/blog/. By acting as a content broker, your master server acts as a proxy to the content of your other servers. Multiple CMSs, databases and even platforms can be used, while all appearing to come from the same domain.

Check out this infographic to see how reverse proxy technology can relieve your subdomain woes.

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Jeremy Dearringer
Digital Relevance earns web traffic and conversions from your industry’s top online media outlets, communities, influencers and search engines by executing irresistible content marketing and digital PR. A well-crafted earned media campaign simultaneously moves the needle across all inbound marketing channels, while driving a meaningful return in the first quarter and beyond. Visit us at Relevance.com to find out why the best online marketing is earned.

With Moz Pro, you have the tools you need to get SEO right — all in one place.

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