You see an amazing story somewhere in the vastness of the web and you think to yourself: "Man, that would be perfect for my readers! It'd get great traffic and my customers/advertisers would love it!"

Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional problems of duplicate content, link-back requirements, etc...all things that can really hamper the likelihood of SEO traffic for the content? Watch this week's Whiteboard Friday to learn some great strategies for getting maximum impact out of content you license (and watch this older one if you have content you want to license out). There are lots of options and it's important you know your options if you want to achieve your goals.

PS - The folks over at Market Motive put out some great online marketing training courses and have kindly offered SEOmoz readers a discount for the next Master Certification which starts Monday April 19.

The courses are 100% online and include 90-days of lessons with some top people including Avinash Kaushik, Todd Malicoat, Bryan Eisenberg and more. SEOmoz readers can use corporate access code "CERT30SEOMZ" to save $500 off the Master Certification course.