This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party.  If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks.



SEOmoz Whiteboard Friday-PPC Basics with Tom Critchlow from Scott Willoughby on Vimeo.


A couple of tools Tom mentions in the video:

Distilled PPC Toolbox
Vertster CTR Validity Checker