Skip to content
Search engines 5511dd3

Whiteboard Friday - PPC Basics

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Scott Willoughby

Whiteboard Friday - PPC Basics

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party.  If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks.



SEOmoz Whiteboard Friday-PPC Basics with Tom Critchlow from Scott Willoughby on Vimeo.


A couple of tools Tom mentions in the video:

Distilled PPC Toolbox
Vertster CTR Validity Checker
Back to Top

Read Next

How to Decide Between One Domain or Many for SEO — Whiteboard Friday

How to Decide Between One Domain or Many for SEO — Whiteboard Friday

Feb 07, 2025
Ziff Davis's Study Reveals That LLMs Favor High DA Websites

Ziff Davis's Study Reveals That LLMs Favor High DA Websites

Feb 04, 2025
How To Manage Old Content on a News Website

How To Manage Old Content on a News Website

Feb 03, 2025

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.