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Category: On-Page Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • I started a new job running  a companies E-commerce site.  I have been going thought the site, backlinks etc to see what the current status is. I have noticed that they have "no followed some categorises on the (huge) mega  menu, but also they have no followed every product form categories. Now personally I would have no follows on the login/register/checkout page, and maybe some external links, but my understanding  has always been  that by using no follow on internal links you just throwing away google juice. I'm thinking was someone at some stage trying to do some misguided link sculpting with no follow, or I'm I missing something Note:  the company does not have brands per say for the product pages and so are not landing pages (the categories are landing pages)

    | PaddyDisplays
    0

  • Hi friends, I changed my blog name url from "german-shepherd-blog" to "dog-blog." Now I am getting a large amount of duplicate title tags. How do I tell google I made the change? Is there something on my site I need to change?

    | Joshlaska
    0

  • Hi all, I just figured out that my client has two different domains with the same content, so the site will be penalized by Google: www.piensapiensa.es www.piensapiensa.com Should I do a 301 redirection from one domain to the other one using the htaccess file as usual chosing one of them as canonical? redirect 301 piensapiensa.es www.piensapiensa.com? Thanks.

    | juanmiguelcr
    0

  • We have been working with a client for 3 months and they've been happy with the progress we've made on their SEO and the resulting increase in rankings, traffic etc. They are renewing their contract for another 6 months but this time want to set some objectives and want us to suggest what those objectives are. Is it possible to set objectives when a great deal of the results can be out of our hands, eg, how Google works, level of interest in the client's products in the target market, whether they take on board our recommendations for changing their website content to get better seo results etc?  What would other people be happy being set as their objectives for a campaign?

    | mfrgolfgti
    0

  • 2 Questions: Question 1 - We currently have our entire site running on https (the http pages 301-redirect to the https versions).  Assuming that the https pages load as quickly as the http versions, is it a problem that the entire site is https? The only official answer I've been able to find is this 2011 video where Matt Cutts basically says "I don't know" - http://www.youtube.com/watch?v=xeFo4ytOk8M Question 2 - Is there any problem with having half our site running on https only (with the http pages redirected), and the other half (our blog) running on http only (with all https blog pages redirected to the http versions)? Thanks in advance for any input! Justin

    | JustinClark
    0

  • Does Submitting URLs to Bing and Google actually do anything? Is it worthwhile? What I mean is submitting intermittently individual URLS after already submitting the sitemap.

    | FCAbroad
    0

  • Hi I'm about to launch a redesigned site and worried about overdoing kw presence on-page, primarily using in url's since will already be using kw in titles as well as page content. What's current thinking re over optimisation:  If kw is in titles and page content is it best not to repeat again in url structure i.e. less is more, even though this will cause things like SeoMoz on-page grade score to fall, or better to keep them/add them ? Personally i think it makes sense to include kw in url again since helps make the page relevant, and so long as matches the content should help as opposed to hinder rankings for the pages target keyword.  However when i look into this some say don't do this since is over-optimisation The sites generally ranking quite well for its target kw which i obviously don't want to lose after re-launch & hopefully improve further, in the case of this example they are 'Sports Centre Services' & 'Sports Centre Equipment Rental'). The sites current url structure is similar to this below example: frankssportscentres.com/services/sports-centre-equipment-rental Would it be better to keep following existing/above format or to go with either of the below options i.e. more kw rich urls or less: frankssportscentres.com/sports-centre-services/sports-centre-equipment-rental Or frankssportscentres.com/sports-centre-services/equipment-rental Or even less frankssportscentres.com/services/equipment-rental Many Thanks in advance for any helpful comments Cheers Dan

    | Dan-Lawrence
    0

  • Please post constructive comments about my website: http://www.thewebhostinghero.com Some of the stuff you may want to look at: Free tools: http://www.thewebhostinghero.com/free-tools Web host lookup: http://www.thewebhostinghero.com/who_is_hosting.php Articles, news, tutorials: http://www.thewebhostinghero.com/blog Facebook: https://www.facebook.com/WebHostingHero I'm still weighting the option of building a new website and if I do, I want to make sure I won't do the same mistakes again. Don't be scared to be brutal... but constructive. Thank you Stephane

    | sbrault74
    0

  • Hello Dear SeoMoz, I would like to ask your help with something that I am not sure off. Our ecommerce web site is built with Magento. I have found many problems so far and I know that there will be many more in the future. Currently, I am trying to find the best way to deal with the duplicate content that is produced from the layered navigation (size, gender etc). I have done a lot of research so far in order to understand which might be the best practice and I found the following practices: **Block layered navigation URLSs from the Google Webmaster Tools (**Apparently this works for Google Only). Block these URLs with the robots.txt file Make links no-follow **Make links JavaScript from Magento *** Avoid including these links in the xml site map. Avoid including these link in the A-Z Product Index. Canonical tag Meta Tags (noindex, nofollow) Question If I turn the layered navigation links into JavaScript links from the Magento Admin, the layered navigation links are still found by the crawlers but they look like that: | http://www.mysite.com/# instead of: http://www.mysite.com/girls-basics.html?gender_filte... | Can these new URLS (http://www.mysite.com/# ) solve the duplicate content problems with the layered navigation or do I need to implement other practices too to make sure that everything is done right. Kind Regards Stefanos Anastasiadis

    | alexandalexaseo
    0

  • Hi there! I just optimize two pages for the same keyword as I didn't find a especific keyword for each one independently. On the other hand, these keyword was "suitalbe" for the same two pages. Obviously Google will have to "make a decision" regarding what page should it be indexed in the first postion? In what aspects or elements of the page should I incide in order to give priority to one page more than the other one? Thnaks

    | juanmiguelcr
    0

  • Hello. i'm optimizing this website, > home page for one keyword phrase and i was wondering how many words article do i need with that keyword?and if i need it at all? as you can see if i add some content on my home page before the slider, it will ruin the look of the website, What is the right way to do it? Thank you!

    | KentR
    0

  • I think I did something wrong in the past. My permalink structure is www.keyword.com/postname-keyword Now my website with over 1000 pages has this structure. Now I really would like to change it to a normal structure like www.keyword.com/postname But the problem is my website and its page have good authority and page rank and above 100k pageviews monthly. It will really have a big impact on my business if something goes wrong. Is it worth the risk to change it? Because now often pages who have nothing related with the keyword have the keyword in the permalink. I think this is really not good for the ranking of my subpages. Change or not to change?

    | vulonl
    0

  • A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition?  Or a way to make the actual product pages rank above the search results?  Currently, it is often the opposite. Thanks! Craig

    | TheCraig
    0

  • We're a web agency, and we've just moved from Bromley to Sevenoaks. Our website ranks really well for all Bromley led keywords and regularly brings enquiries, but we're no longer based in Bromley. We don't want to lose our rankings, but clearly we can't claim to be based in Bromley when we are now in Sevenoaks. Obviously, we also need to start using Sevenoaks to build up traction for searches in our new area. So the question is - should we create a Bromley or Sevenoaks focused landing page (or both)? Should we change all references of Bromley to Sevenoaks across the site in one go or gradually? Would it be terrible to leave Bromley onsite? Thanks!

    | Ecce
    0

  • I am trying to rank for Chicago corporate events, so I am writing new content for a landing page. I have a description of our venue and why one should have a corporate event there, all content that is very rich in corporate event keywords. I then go on to say our drink packages and food packages. Overall, my actual keyword targeted content is 1/5 of the content and the other 4/5 is menu. At first I thought the more content the better, but now that I realize a lot fo the content is just saying different foods and alcohols I'm questioning my strategy. I'm going to do my metas and h1s and stuff with corporate event keywords. But is the menu going to get in the way of ranking for the corporate event keywords? Thanks in advance 🙂

    | howlusa
    0

  • we have a social networking site that has user-generated content and users have to log in before they can access the platform. We are in the process of creating indexable pages that google bots can pick up. These pages will sit in front of the log in pages and will be open for guest access. Can you advise on the best way of optimising these pages for higher ranking and traffic.

    | seoworx123
    0

  • Can you please tell me why this page is not ranking. http://goo.gl/BqoRT The page doesn't rank at all for keywords but even if I copy a line or 2 of text it still doesn't rank for that text. Any help will be much appreciated.

    | JillB2013
    0

  • I've been using Crowdcontent for article production, and always feel like I'm potentially missing out on some authority or social proof with visitors (and maybe Google?) by not attributing an author (Crowdcontent doesn't give you the name of the author, otherwise I would just use their name).  Would I be doing myself any favors by attributing myself as the author and pointing it back to my Google+ profile?  Thanks in advance for any guidance!

    | spking
    0

  • My question is how to avoid having a spammy title. Currently I'm working on a project where a business serves four cities, but two of them are out of its home state. I'm trying to create a title tag that is appealing to the eyes, and meets what I need it to do at the same time. I was wondering what everyone though of this sample Brand X Dealer Serving Newark, DE; New Castle, DE; Glens Mills, PA; and Springfield, PA I know that too much repetition can be a bad thing, but this might not be a big deal since they are separate instances. Let me know what you all think. Thanks!

    | OOMDODigital
    0

  • The on page reports are scheduled on mondays, but is there a way to schedule it my self.

    | JoostBruining
    0

  • Should I remove my email address, phone and address from banner and place only on contact us page? Does this matter for Google placement? thanks Trish

    | waynecoll
    0

  • I am trying to SEO a website that was built years ago and uses Header tags for design.  The site must have 25 and tags used for design purpose. Is there any way to work around this problem?  Perhaps a code that tells Google to ignore these as Headers?  The web designers say that they are looking to fix the problem sometime this summer but you never know if that means it a month away or years away.  I really want to help this website but I believe that the Header tags are one of the reasons that his site does not show in the top 100  rankings for any keywords.  Any help would be great. www.wallybuysell.com Chris.K

    | CKerr
    0

  • Is there any value in adding semantically similar words in the title tag? For instance, I have an alcohol rehab website www.alcohol-rehab.ltd.uk, I offer local search pages too. Would the title tag "Alcohol Rehab Bedfordshire | Alcoholic Rehabilitation Clinics Beds" Be more valuable than "Alcohol Rehab Clinics Bedfordshire | www.alcohol-rehab.ltd.uk" And is is worth while having the url in each title tag? Also is it worth while (seo wise) writing a description tag for each page, other than for a call to action that is?

    | Tiedoctor
    0

  • Hi there, how could I incorpore the PDF's documents of my site to the SEO strategy in order to optimize the page in which is included in? Thanks

    | juanmiguelcr
    0

  • Hi, In the below example, which one do you think would work best if any. The website is called greatshoes.co.uk (fictitious) The category is 'work shoes' and a page under this cat is lets say 'Size 9 work shoes' I tend to build my title tags like this: size 9 work shoes, cheap size 9 work shoes | greatshoes.co.uk BUT I have read on here it should be more like this: size 9 work shoes < work shoes | greatshoes.co.uk Does anyone think it would make a difference when targeting for the term 'size 9 work shoes' which title tag I use. Cheers

    | activitysuper
    0

  • Hi guys, Working with a client that we did not design, build or code their website. And further more they are happy with their website, and to be fair, its all fine. We are there to try help them improve their poor overall ranking positions website contains an e-commerce solution and as part of the project we are implementing Rich Snippets. Anytime we have used Rich Snippets, we have always followed Google's guidelines and well structured each product page to adhere to how Google advise. (we have also designed and coded the clients website in these cases, or indeed restructured certain pages). Problem with this website is the product layout is all over the place. So my question for people who have used Rich Snippets, have you ever deviated from the layout as advised by Google For example, with this clients current structure ,we would need to open the product snippet like example below, mark up what we want to use, but between the opening and closing tags, we have content that is not being used for Rich Snippets Their Product£39Client has a section here containing information we will not use for rich snippets<.div>Anther section containing more irrelevant stuffProduct DescriptionProduct ID: SKUCode <--- Close Schema product ----> I have tested the above structure out with Google's tool, and well its finding all the rich content fine, I am just worried that the two divs in-between the opening and closing tag for the Product Div may cause problems. Has anyone deviated from the exact flow as outlined by Google and still got their snippets displayed fine Thanks in advance John

    | Johnny4B
    0

  • Hey folks, Has anyone created a multilingual site targeted at a single location? I have a site that I need to create which is targeting users in Spain. There are going to need to be English and Spanish versions of the text. My thoughts would be to handle it this way: 1. Geolocate the entire site to spain 2. Have the english content in a folder /en/ 3. Have the spanish content in a folder /es/ As far as I am aware the same content in another language is not considered duplicate content and Google should handle folks searching in spanish or english and show them the correct landing page. Sounds easy enough in principle but I also have these other options to seemingly solidify the approach: 4. Add: rel="alternate" hreflang="x" (3) 5. Add language information to a sitemap (4) Again, none of that seems terribly difficult but would welcome any feedback and particularly experience of multilingual sites targeting a single location. Thanks all Marcus References and info 1. Multi Regional:
    http://googlewebmastercentral.blogspot.co.uk/2010/03/working-with-multi-regional-websites.html 2. Multi Language:
    http://googlewebmastercentral.blogspot.co.uk/2008/08/how-to-start-multilingual-site.html 3. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077 4. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865

    | Marcus_Miller
    0

  • I have a store with about 10k+ in products and am trying to work through the mountain of duplicates and other problems. Does anyone have a recommendations for Magento SEO plugins or guides which can help simplify this process? Greatly appreciated...

    | Anest
    0

  • Hello, I have read some SEOMOZ search results for this, but am still concerned that Google may see 4,500 Too Many Link warnings as a problem. This is caused primarily due to our header navigation, which is not intended to be keyword stuffing, but to provide all avenues for our breadth of content. site: crazymikesapps.com. Most answers seem to advise if there is no keyword stuffing at hand don't worry about it. Any help appreciated. thank you Mike

    | crazymikesapps
    0

  • Wix offers an inexpensive, user friendly platform for building websites. Most of the site is flash, but Wix claims to be SEO friendly. I'm all ears for your feedback and experience with Wix.

    | ksracer
    0

  • Hi there, my question is: I need to optimze two pages related to almost the same concept but different orientations. One keyword is "emocional intelligence development" and the other word is "emocional intelligence workshops" I can't mix the two pages in one unique page due to web strucutre reasons. Is it possible to optimize each web for each keyword independently although they have the concept emotional intelligence in common? Thanks

    | juanmiguelcr
    0

  • Hi all! I  have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are different Thanks

    | juanmiguelcr
    0

  • We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!

    | odegi
    0

  • I  have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks

    | Imajery
    0

  • Hi Everyone Its polesandblinds.com newbie here again, I've Just been in Webmaster tools and see my site has: 278 Duplicate Meta Descriptions 13 Long Meta Descriptions 4 Short Meta Descriptions 304 Duplicate Title Tags We are Using Magento version. 1.6.0.0, It seems that our description content which is unique per page (200 to 300 words) is somehow getting put into the meta description, which I confirmed when I viewed the source code, however its not showing in the meta description boxes in magento. I would say its been like this since the re-launch of the site in December 2012. example page http://www.polesandblinds.com/curtain-tracks/ view-source:http://www.polesandblinds.com/curtain-tracks/ My BIG worry is how Google views this and what effects it may have or had on a site. My site has taken quite a big hit on rankings since the Google updates. I'm really looking forward to your responses good or bad. Many Thanks Jonathan

    | JonnytheB
    0

  • Hi there! I have three questions I have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are diffent Should the pages I don't want to optimize with a specific keyword have its own title and description?. I only  want them to get indexed by the the bot but not get found  by a keyword in particular so that the their content is not very relevant. If my wordpress site "breaks down" and I just have to reinstall the entire site again. What kind of impact has in my SEO?  I guess that if the crawler notices that my site is down it will have it into account (negatively) but ....what about the link-juice of my pages, etcc...? What collateral efects has a crash in my site. Thans in advanced.

    | juanmiguelcr
    0

  • Has anyone else seen their title tag different in the SERPS to what you have called it in the <title>?? </p> <p>I work for MITIE and when you type in "facilities management" it shows our title tag as "<a style="font-weight: bold;" href="http://www.mitie.com/services/strategic-outsourcing/integrated-facilities-management">Integrated <em>facilities management</em> - Mitie</a>" and it should be "<span>MITIE | Facilities management - Facilities management companies - Facility management UK" </span></p> <p><span>The only thing I can think of is that it's picking it from the H1 on the page but why it'd do that! The page is here www.mitie.com/services/strategic-outsourcing/integrated-facilities-management</span></p> <p><span>Any ideas?</span></p></title>

    | KarlBantleman
    0

  • A client has come to us with new content and sections for their site. The two main sections are "Widget Services" - the sales pages, and "Widget Guide" - a non-commercial guide to using the widgets etc. Both the Services and Guide pages contain the same pages (red widgets, blue widgets, triangle widgets), and - here's the problem - the same first paragraph. i.e. ======== Blue widget services Blue widgets were invented in 1906 by Professor Blue. It was only a coincidence that they were blue. We stock a full range of blue widgets, we were voted best blue widget handler at widgetcon 2013. Buy one now See our guide to blue widgets here Guide to blue widgets Blue widgets were invented in 1906 by Professor Blue. It was only a coincidence that they were blue. The thing about blue widgets as they're not at all like red widgets at all. For starters, they're blue. Find more information about our blue widgets here ======== In all of these pages, the first paragraph is ~200 words and provides a great introduction to the subject, and the rest of the page is 600-800 words, making these pages unique enough to justify being different pages. We want to deal with this by declaring each page as a paginated version of a two page article on each type of widget (using rel=prev/next). Our thinking is that Google probably handles introuctions/headers on paginated content in a sensible way. Has anyone experienced this before? Is there any issues on using rel="prev" and rel="next" when they're not strictly paginated?

    | BabelPR
    0

  • How many related products should maximum I have on the product pages?
    I see a lot of conflicting answers on many blogs. Hope that someone can help me out!

    | BridalHotspot
    0

  • Hi there! As someone told me in this forum it's important regarding SEO that the home page  has the keyword in the url. When I type in www.tarifakitesurfcamp.com the home page is shown but it doesn't have the keyword por that page (cause obiously I didn't make any change at all) . I mean it should be something like www.tarifakitesurfcamp.com/KEYWORD right? The problem comes when I try to edit the url in the page section of wordpress. I'm not allowed to do that. Otherwise I CAN edit the rest of the pages of the website (not the home or considered as home). Does anybody have an answer for this issue? Thanks

    | juanmiguelcr
    0

  • Second question of the day- I'm helping a friend with his law firm site. He is using example.info because example.com is being used by a link farm. Is this hurting his search efforts? Thanks

    | ahossom
    0

  • We have a client that came to us and they recently did a site makeover. Previously they had all their pages in root directory including 75+ spammy article pages. On their makeover, they moved all the article pages into a directory and added 301 redirects. In going over their site we noticed they have redundant articles, like an article on blue-marble-article.htm and blue-marbles-article.htm Playing on singular and plural with dulpicate content for most part with exception to making it plural. If they have 75 articles, Id say 1/3 are actually somewhat original content. I would like to 301 redirect 2/3's of the articles to better re-written article pages but that would add a whole lot more 301 redirects. We would then have a 301 redirect from root directory to article directory, then another 301 redirect from spam article to new re-written article. My question is, would this be too many redirects for googlebot to sort through and would it be too confusing or send bad signals? Or should I create a new directory with all good articles and just redirect the entire old articles directory to the new one? Or just delete the redirects and old spammy directory and let those fall on a 404 error page. Id hate to lose 50-75 pages but I think its in fact those spammy pages that could be why the site fell from top of first page google to third page and now 10th page in a years time. I know, Im confused just typing this out. Hope it makes sense for some good feedback and advise. Thanks.

    | anthonytjm
    0

  • Hi, How many words per page should we have?  And how many keywords should be in there for optimal ranking> Thanks Andrew

    | Studio33
    0

  • Is WordPress the ONLY way to go for an SEO friendly website? Any REAL reason for using anything but?

    | EliteErikSEO
    0

  • Hi, On the single product page I such breadcrumbs structure: Home > Women's Shoes >  Sandals > Nike >  The Name of Shoe Where should the "Nike" part point? To the main "Nike" brand page? Or to the "Women's Nike Sandals" page? At first glance the second variant is more logical, any reason why Zappos links to the main brand page, e.g.: http://www.zappos.com/hudson-amber-raw-edge-hem-short-in-indie-indie ? I'd be very grateful if someone experienced with this stuff will explain. Thank you!

    | dimsemenov
    0

  • Hi all, I have a very large site at the moment with a handful of high authority pages with great content which describe the charity's work. But the main content on the site is blogs and news article which, while being good quality content from a reader's point of view, receive little traffic from search engines as they are so niche and long-tail. They do, however, get ok internal traffic from other pages. Should these pages be indexed still or should I remove them? Is there a rule of thumb regarding minimum clicks/bounce rates that an indexed page should have? What do big news agencies do with really niche articles that may get next to no traffic but have valuable content on for those that do click through? Thanks in advance! Den

    | Deniz
    0

  • Hi there! Is a mandatory to fullfill the H1 tag in order to improve SEO? I mean I'm in the case where the keyword selected is appropiate to optimize the page but not appropiate to be in H1 tag 'cause it probably "doesn't sound good" to the user. Is it enought to be present in the url, title and description?Any suggestion? Thanks in advanced.

    | juanmiguelcr
    0

  • Hi there, this is the url of my homepage: http://www.sehaidoyamama.com/piensapiensa/ PiensaPiensa is not my keyword. I have selected a keyword to optimize the homepage. Does anyone know how to include the keyword in the url of the homepage? I tried to do it in the "pages" section of wordpress but I wasn't able to do it. The home page doesn't allow to change the url. Is it important to set up a keyowrd in the url of the homepage? Is it appropiate from the usability perspective? Thanks

    | juanmiguelcr
    0

  • Hi there! I'm having problems to locate the h1 tag in wordpress (in each page) in order to optimize the pages for SEO. When introducing text it starts with h2. Where can I locate it? Thanks in advanced.

    | juanmiguelcr
    0

  • Hello, first post here, just started with SEOmoz so hope it's relevant. Searched a fair bit on this without getting a good answer either way so interested to get some opinions. The core of the site I run is a forum dedicated to collecting, for the sake of argument let's say cars. A good percentage of the users have signatures which list their collection, for example 1968 Car A - 1987 Car B - 1998 Car D and so on.... These signatures lists can be 20 items or more, some hotlink the signautres back to the relevant post on the forum, some not. The signatures show on every post on which the user makes. What I'm noting is a) SEOMoz is reporting a LOT of links on every forum page, due mainly to these signatures I guess. and of more interest b) The content of the signatures is being spidered. So for example of you search for '1968 Car A' you might get a couple of good results directly relevant to '1968 Car A' from my site, but you also get a lot of other non-relevant threads as results because the user just happens to have posted on them. Obviously this is much more apparent on the site google search. So what is the best approach? Leave as is? Hide the signatures from the BOTs? Another approach?

    | rutteger
    0

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