Showing 38 results

In the future, app and web content will be indistinguishable, and Google’s new Firebase platform allows developers to use the same resources to build, market, and maintain apps on all devices, in one place. Cindy will outline how digital marketers can use Firebase to help drive indexing of native and web app content, including Deep Links, Dynamic Links, and Angular JS web apps.


Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign.


People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results.


How the best companies in the world relate to customers, create a personal touch, and foster customer loyalty at scale.


Half of all local searches happen on mobile, and that stat is just growing! Map search results are great, but your mobile site has to be great too. Cindy Krum will review the best practices for making your local site look perfect to mobile users and crawlers alike. No mobile site? No problem as you'll also get tips for how to make the most of mobile searches without one.


A look into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts.


With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.


With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of tracking social and search campaigns. He'll focus on history's lessons and what’s happening with direct and mobile traffic in an app-heavy world.


Wondering where to start when it comes to mobile-optimizing a website page or whole site? This article covers the essentials.


Optimize your app for organic traffic from the iOS and Google Play app stores.