Moz Product Updates & New Features

As marketers, we hear the term “search intent” throughout the industry and in various contexts. But what is search intent and how can we fulfill it with our content strategies? The newest guide in the Moz SEO Learning Center can help you learn just that! Deepen your SEO knowledge with the newly published What Is Search Intent and Why Does It Matter? guide, available now!

Researching your search competitors is a key component of any SEO strategy. Knowing where they are succeeding (or not) is critical when it comes to planning and setting goals. With the SEO Competitor Analysis guide, you’ll learn how to perform a complete competitor analysis along with a framework, tools, insights, and tips to set you up for success. And the best part? We just updated this comprehensive guide! It even includes a free downloadable template. Be sure to check it out (and maybe even bookmark it).

Read the guide

Join Chima Mmeje and a whole host of industry experts to hear stories of resilience, innovation, and success in SEO and digital marketing. Enjoy conversations that show the human side of marketing and SEO while learning actionable insights to help you feel more confident in navigating SEO and advancing your career. Visit moz.com/mozpod to learn more about each episode and subscribe to MozPod on YouTube, Spotify, or Apple Podcast.

Listen now

We’re excited to announce the launch of the all-new Practical Marketer webinar series! Join Chima Mmeje monthly to learn practical tips from real marketers. Each episode features a different guest speaker presenting actionable tips based on real-life experience in their field of expertise. See the full list of upcoming Practical Marketer webinars here and sign up to join live! You can also check back shortly after the live event to stream on demand.

Sign up or stream past episodes now!

We’re excited to announce the publication of our newest comprehensive resource – the Local Business Content Marketing Guide. Featuring expert advice from industry professionals, this new piece of content includes a range of topics, including content creation, SEO, online best practices, social media marketing, and storytelling techniques, all geared toward enhancing the online presence of local businesses. We even included a handy downloadable PDF!

To learn more about the guide from the author, be sure to check out our latest blog post from Miriam Ellis – Local Search Scientist at Moz.

Or you can jump right into the guide to get started learning.

How does your brand impact your search performance? How do you stack up against the competition? Learn why brands matter to Google, how to measure brand strength with Moz’s newest metric, Brand Authority^TM, and how to leverage Moz Pro data to see the big picture of your search impact. Dr. Pete Meyers will demonstrate how brands generate new and unique search demand, leaving the competition behind.

Join us on October 12, 2023 @ 10am PT, 1pm ET

Everyone knows Google Analytics 4 is superseding Universal Analytics whether you're ready or not but how do you ensure you're setting your team or clients up for stress-free migration? Join Zach and Brie for a fireside chat as they dive into real tips and practical advice for transition into GA4 measurement from the familiar world of UA. We will be discussing Google's changes to GA's reporting interface, measurement capabilities, new features and more. Watch now!

Speakers:

• Brie E. Anderson, Owner, BEAST Analytics (Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today, she runs BEAST Analytics, a digital marketing analytics consultancy.)
• Zach Edelstein, SEO Director, Moz (Zach is a relatively new addition to the Moz team. He has a decade of SEO and marketing analytics experience, working with digitally-focused brands of all sizes. He is passionate about using data to help companies develop their SEO strategies, and is a Google Analytics power user.)

To learn more about transitioning to GA4 and the Moz Pro GA4 integration see this Help Hub article.