The Local Business Content Marketing Guide
What kind of content will help my local business achieve its marketing goals?
This is the essential question every local business owner asks as soon as they step online and discover that both their real-world customers and search engines expect them to become a publisher and a marketer. This guide is an all-in-one resource designed to help you answer this question with the right strategy for your unique local business. It will teach you how to research, write, and publicize the best content for the local communities you serve, and how to differentiate your business from its competitors.
While there is a lot of excellent content publication and marketing advice scattered around the internet, it can be hard to piece it all together. The goal of this guide is to gather all the best practices and current thinking into one place. Most importantly, this guide is specific to local businesses and their unique opportunities. Think of this as your book of local content ideas — a book you can open again and again for inspiration as you reach different stages of business growth. And because nature is the best teacher, we’ll liken that growth to the phases of planting a sapling and helping it mature into a well-established tree.
Mature forest trees can play host to over 1,000 different species of other plants. Similarly, your business can gradually and steadily become a great host to many different types of content that demonstrate and expand the role you play in thriving local life. But before you plant your sapling, let’s take a good look at the lay of the land and understand what modern search engines and potential customers need from today’s local businesses.