What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
You should do a mobile/desktop parity audit if content is added, removed, hidden, or changed between devices without sending the user to a new URL. When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.
We're announcing five upgrades to our recently re-launched Site Crawl! Upgrades include Mark as Fixed, full-issue Ignore, and pixel-length title tag reporting.
Enterprise SEO managers are overworked but really good at making do with what they’ve got, while demonstrating ROI continues to be an issue for agencies and in-house SEOs. Check out these findings and more from the State of Enterprise SEO survey.
It's not uncommon to rank well in one locale and tank in another, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
How can you harness conversion opportunities using Accelerated Mobile Pages, and how can you measure and report on their impact? There is a way to set up AMP tracking in Google Analytics — Jeremy Gottlieb shares how in this post.
We have proof via experimentation that Google doesn't index all JavaScript-rich content, but what about its competitors? Can other search engines compete?
What makes a page high or low quality? How can you easily filter pages on your site to determine which pages are of high importance, which need work, and which are just plain bad? Check out the answers in this edition of Whiteboard Friday.
What do you do when you've hit the ranking ceiling? It's important to continue to grow your site traffic, but it can feel like a dead end once you're already at #1. Tom Capper shares some tactics for growing your audience beyond those awesome rankings.
Imagine Google assigned a quality score to organic search results based off of click data and engagement metrics, and that it would function similarly to the Google AdWords quality score. How might such a score work and how could you optimize for it?
Enterprise SEO faces different challenges than SMB SEO. If you want to see success, you'll need to create visibility for your efforts, navigate the tricky company politics, and focus on return.
![Optimizing Sites for Featured Snippets with Q&A Content [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-03-30-231648.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146208&s=ed9dadcd6cba30cc502a1821546d93a8)
Learn how to capture featured snippet opportunities (along with increased traffic and conversions) using question-and-answer format content by emulating this case study.
There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.
[Canonical SEO] Learn Google SEO best practices by how to properly implement the CANONICAL URL TAG. Learn about rel=canonical, where it's necessary and appropriate, and the pitfalls you should avoid at all costs.
When your business strategy pivots to target a new audience, your SEO strategy needs to follow suit. Roy Hinkis shares four quick tips on how to pivot your SEO strategy on a dime, positioning yourself to earn relevant traffic and higher rankings.