![Optimizing Sites for Featured Snippets with Q&A Content [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-03-30-231648.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146208&s=6c4d9448e90b61a9679ba9a0d9c72290)
Optimizing Sites for Featured Snippets with Q&A Content [Case Study]
Learn how to capture featured snippet opportunities (along with increased traffic and conversions) using question-and-answer format content by emulating this case study.
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?"
There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.
SEO Best Practices for Canonical URLs + the Rel=Canonical Tag
[Canonical SEO] Learn Google SEO best practices by how to properly implement the CANONICAL URL TAG. Learn about rel=canonical, where it's necessary and appropriate, and the pitfalls you should avoid at all costs.
Realigning Your SEO Strategy When Business Needs Change
When your business strategy pivots to target a new audience, your SEO strategy needs to follow suit. Roy Hinkis shares four quick tips on how to pivot your SEO strategy on a dime, positioning yourself to earn relevant traffic and higher rankings.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent
It's not impossible to compete with comparison sites in the SERPs. In this Whiteboard Friday, Rand tackles one of the toughest ranking issues in SEO: capturing those broad plural search queries with comparative intent.
JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience
More and more, we're realizing it's incredibly important for us as SEOs to understand JavaScript's impact on search experience. Can search engines see your content and experience your site the way a user does? If not, what solutions can you use to fix it?
![How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]](https://moz.rankious.com/_moz/images/blog/banners/analytics-2eba248_2021-03-30-232234.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146554&s=28a13d1d685d7b8de782c2f18052a1aa)
How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]
Learn how to use Google Analytics to its full potential with this tutorial on custom dimensions. Tom Bennet shares how a little investment in your tracking setup and thoughtful consideration on which insights matter can squeeze the most value out of your analytics and reporting.
How Does Google Handle CSS + Javascript "Hidden" Text?
Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.
Site Crawl, Day 1: Where Do You Start?
When you're faced with thousands of technical SEO issues, knowing where to start can be vital. Powered by Moz's new Site Crawl, I guide you through the process of isolating critical issues quickly.
New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than Ever!
As of today, we've relaunched Site Crawl for all customers! Both the front end and back end are completely rebuilt, with new features to help you sort out all of your technical SEO issues.
Win a Ticket + Lodging to MozCon 2017 – On Us!
We're bringing back our MozCon contest! Bust out your hidden talents to create and share a piece of content that shows why you belong at MozCon 2017. A free ticket, front-row seating, and hotel accommodations are on the line, so get creating!
Level Up Your SEO Skills at MozCon Workshops: SEO-Intensive
Get even more out of your trip to MozCon with our new SEO workshops held the Sunday before the conference! Rand, Dr. Pete, Britney Muller and more Moz experts will dive into the nitty-gritty aspects of SEO to level up your skills and get you ready for the next three days.
Optimizing AngularJS Single-Page Applications for Googlebot Crawlers
SEO for single-page application websites can be tricky: they're great for users, but potentially invisible to Google's crawlers. Learn what steps you can take to ensure your SPAs are found and indexed.
Evidence of the Surprising State of JavaScript Indexing
What exactly is going on with JavaScript indexing? The evidence suggest Google is able to crawl it, but how and to what extent? Will Critchlow shares a collection of facts from across the web that paints a picture of the state of JavaScript indexing today and issues a hypothesis you just might wish to test.