It's Here: The Finalized MozCon 2017 Agenda
MozCon 2017 is ready and rarin' to go! Check out the finalized speaker lineup, topics, and make sure you snag your ticket if you haven't yet — they're sure to sell out.
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content
An unapologetically nerdy guide to combating bad, duplicate user-generated content with data, statistics, and sheer force of will.
Lessons from 1,000 Voice Searches (on Google Home)
I ran 1,000 searches on Google Home to find out how voice answers differ from desktop answers. Includes data on Featured Snippets and some Google Home Easter eggs.
Faster Sites: Beyond PageSpeed Insights
PageSpeed Insights can be useful, but a perfect score doesn’t guarantee a fast site. There are smarter ways to assess and improve site speed.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Rank in Google Image Search
Optimizing your images for ranking in Google Image Search and the Image Pack is not a side of SEO to be ignored. In this Whiteboard Friday, Rand explains just about everything you'd want to ask about image search SEO, from foundations to best practices.
Let’s Give It Up for the Community Speakers of MozCon 2017!
Here they are — the 6 winning pitches for MozCon 2017's community speaker slots! From site migration tips to mining content ideas on Reddit to paid traffic so good you'll want to quit organic, these talks are sure to delight. Get your sneak peek (and your ticket!) now.
8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation
Earn brand mentions, rankings, traffic to your site, and conversions using these off-page SEO strategies: building your brand, leveraging social media, playing around with content types, and more.
How to Implement SEO Changes Using Google Tag Manager
Rigid CMS? Backed-up dev queue? Using Google Tag Manager, you can move past your issues implementing technical SEO changes and start adding structured data, canonicals, noindex tags, mobile switchboard tags, and more.
Not Your Dad's Keyword Tool: Advanced Keyword Research Use Cases
This isn't your dad's keyword tool. Learn about novel ways to take advantage of powerful keyword tools like Moz Keyword Explorer to do far more than find related keywords.
Offline & Organic: The Two Rivers That Feed Modern Local SEO
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
There's No Such Thing as a Site Migration
We all have horror stories of migration projects gone wrong. Things get missed, priorities change, and performance is impacted. Can we do better if we improve our definitions?
The State of Links: Yesterday's Ranking Factor?
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?
Large Site SEO Basics: Faceted Navigation
Faceted navigation is great for users, but it negatively impacts SEO with duplicate content, wasted crawl budget, and inefficient use of link equity. Sergey Stefoglo shares how to tackle the issue of faceted nav in a more SEO-friendly way.
![[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-03-30-232900.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146940&s=c7bc2acf1dce3beebec7edbed6ca206f)
[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.