What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.
Managing the on- and off-page optimization tasks for a large business's website (or websites) is only part of the battle for enterprise-level SEOs. In order for your SEO tactics to be successful, you also need to consider the bigger operational and interdepartmental workflows and priorities that will come into play. Level-up your enterprise SEO with this bonus chapter to the Professional’s Guide to SEO.
In this sneak peek of her MozCon 2022 presentation, Crystal shows how, though SEOs have little control over which photos people take, we can optimize our brand presentation to ensure we are easily discoverable by visual search tools.
![How We Increased Revenue with Speed Optimization [Local SEO Case Study]](https://moz.rankious.com/_moz/images/blog/banners/analytics-2eba248_2021-04-15-235347.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530827&s=9833cfdc2dcc9532e832d0116e645610)
There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. Small local clients are still impacted by the issues that come along with having a slower website such as higher bounce rates, lower conversions, and worst of all, a poor user experience. Amanda shares her experience with speed optimization, and the positive results for her client.
Complete courses to master SEO basics
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Over 14 million people have cut their SEO teeth on our Beginner's Guide to SEO, learning the ins and outs of search engine optimization from scratch. Now, for the first time, we're introducing the next-step resource to take you from practicing SEO to preaching it.
Last year was an incredible year for core updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future.
Today, we’re announcing the full launch of Performance Metrics, including a host of new features and improvements based on the feedback we’ve received from early adopters, as well as our own experts and data.
We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!
Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart.
![Intro to Python [Part 2]](https://moz.rankious.com/_moz/images/blog/banners/whiteboard-friday-27dcaca_2021-03-12-034253.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615520574&s=f0576c5494a8c836118489fddd0f863c)
Britney is back (with her special co-host, Pumpkin!) to give you more tips on how to get started using the programming language Python.
Google has a finite amount of time it's willing to spend crawling your site, so if you’re having issues with indexation, you might want to look into your crawl budget.
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
We're thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently.