MozCon Virtual 2021 Interview Series: Dana DiTomaso
We're thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
How Optimizing for Voice Search Will Impact Your SEO Plan in 2021
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently.
![Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]](https://moz.rankious.com/_moz/images/blog/banners/moz-tools-824528c_2021-03-12-032056.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615939334&s=3c874461fecde0b7d7902185d766297f)
Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]
Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.
Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Long Tail SEO in 2021: How You Can Have It All or Die Trying
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
3 Vital Click-Based Signals for SEO: First, Long, & Last
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.
The Strategic Value of Structured Data Implementation on SME Websites
When we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference.
The Definitive Guide to JavaScript SEO (2021 Edition)
The web is in a golden age of front-end development. JavaScript and technical search engine optimization are experiencing a renaissance. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimize your JS-powered website for search in 2021.
5 Ways to Use Search as a Growth Channel for B2B in 2021
B2C and e-commerce businesses have more search traffic opportunities than B2B, but no matter how few search visits, B2B sites still have options for optimization. Here’s how to capitalize on them in the year ahead.
![How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-04-15-231024.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618528224&s=dc637d8077fa7e66e3663aa37856c3f3)
How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]
The team at Tao Digital Marketing breaks down how they were able to go above and beyond for their client, Fleetcover, using four strategies that increased leads by 751%, keywords by 259%, and impressions by 535% — all with a small SEO budget.
4 SEO Strategies for Programmatic Sites
Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Roy explores the four major SEO challenges you'll encounter when dealing with programmatic pages, and unpacks how to overcome them.
![The Evolution of SEO [Video Presentation]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-04-15-231203.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618528323&s=4538559c7bd67cadcd0d4ddfa826d98a)
The Evolution of SEO [Video Presentation]
Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.
The Link Building Webslog
This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.
What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020
At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. With all that coming your way, there’s bound to be some oversight. Here's a recap of what you might have missed in the chaos that has been 2020.