![The Correlation Between Authoritative Links and Ranking [SEO Study]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-04-15-231420.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618528460&s=7a5d9490f61f7b546b879a08b0df688e)

The Correlation Between Authoritative Links and Ranking [SEO Study]
Over the past five years, the team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.