![Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]](https://moz.rankious.com/_moz/images/blog/banners/5e9606eb26e4c5.73102989_2021-04-15-233658.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618529818&s=39cad8cf0eaaac1d52f289e8dd005515)
Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]
Working with the team at SearchPilot, we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic.
Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Most Recent Articles on Advanced SEO
How to Query the Google Search Console API
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
Crawled — Currently Not Indexed: A Coverage Status Guide
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected
Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How Low Can #1 Go? (2020 Edition)
If it seems like the #1 organic result keeps getting pushed down farther and farther, that's because it is. We explore the Y-position of 10,000 SERPs to see how things have changed since our 2013 study.
Spot Zero is Gone — Here's What We Know After 30 Days
A month out from Google eliminating position zero, what's changed? PJ Howland of 97th Floor investigates the data and shares key takeaways, from vastly different CTR to the impact of PAAs and beyond.
![How to Get Your Web Developer on Board with SEO [Bonus PDF]](https://moz.rankious.com/_moz/images/blog/banners/5e5443a639f5a2.84685138_2021-04-15-234456.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530296&s=f227eed9deab925c35fa9172a2de7838)
How to Get Your Web Developer on Board with SEO [Bonus PDF]
Your web devs are your other half — the key to getting your SEO work done well and quickly. In this Whiteboard Friday, learn 6 essential ways to get your web dev on board with SEO. Plus, download the new Web Developer's SEO Cheat Sheet free!
The Power of "Is": A Featured Snippet Case Study
Through a year and a half of researching, testing, measuring, and experimentation, one site was able to identify a featured snippet trigger that worked over and over again to capture snippets for head terms.
Pay Attention to These SEO Trends in 2020 and Beyond
We've already seen a sea change in how we think and execute on SEO in the past few years, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the coming year in this article.
Google's January 2020 Core Update: Has the Dust Settled?
The January 2020 Core Update peaked from about January 13-15 and seems to have finally settled. We dig into the numbers, including winners and losers.
![The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-04-15-234555.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530355&s=490860b890c37b5692284307f17140dc)
The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
When a site gets over a million organic visits per month, you'd think it would rank for a few featured snippets. One SEO shares the results of his investigation into why a highly trafficked site with ample organic rankings didn't bear featured snippet fruit.
Better Site Speed: 4 Outside-the-Box Ideas
Site speed is incredibly important, but we often rely on the same old methods for improvement. Tom Anthony covers some unusual and surprising tricks to improving site speed that you may not have considered.
What Is BERT?
There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
This Is What Happens When You Accidentally De-Index Your Site from Google
Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.