10 Simple Steps for Creating a Blog Your Readers Will Adore
The keys to making your blog a success is knowing who'll be reading it and what they desire in the way of content.
Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Most Recent Articles on Blogging
Here’s How to Combine Storytelling and Data to Produce Persuasive Content
Ever thought about what really sticks out in your audience's minds? Hint: it's not the hard facts alone. Combining data and storytelling can make your brand's content stick out in a meaningful way; Nichole DeMeré shows you how in today's post.
Here’s How a Brand New Website Built an Email List of More than 1,300 Contacts in Three Days
Today I'm going to share how the website FunThingsToDo.io generated 22,000+ pageviews from one blog post. The unbelievable part is the post has zero backlinks and the domain name is only 3.5 months old...
The Best of 2015: Top Posts and People of the Year
The Moz Blog Best of 2015 is hot off the presses! Check out the top posts of the year, which comments resonated with the community, who the top commenters were, and more. Here's to a great 2016!
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Here’s How to Close More B2B Deals with Content Marketing
Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale.
K
What We Learned from Testing Content Freshness on 13 Blog Posts
Making content freshness work for your brand means looking beyond manipulating dates.
How to Use Hosted Blog Platforms for SEO & Content Distribution
Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.
Preparing Your Killer Content Marketing Pitch
The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.
Craft Winning CTAs with Four Simple Tips
Even if you're a novice at crafting CTAs, you have the ability to create messages that attain clicks.
Why Meaning Will Ultimately Determine Your Brand's Content Marketing Success
If your brand is ready to make the next big step in content marketing, adding meaning to the content you create and share is a necessity.
A Picture of You: Results of the 2015 Moz Blog Reader Survey
This summer, 750+ of our readers told us about themselves, their work, and their thoughts on the Moz Blog. Here's what they had to say.
The Strategy That Helped Sprout Social Double Its Blog Traffic
By being attentive to the user-insight gleaned from their website, Sprout Social turned a few simple tweaks into a bonafide blog-optimization strategy.
Case Study: Can You Fake Blog Post Freshness?
The author's small test seems to confirm Google's affinity for fresh content. You might consider a similar experiment for your site.
A Clear Path for Marketers to Surviving Content Shock
The rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.