Exposing Gray/Black Hat Information - What Should SEOmoz Do?
For a long time, I've held the personal belief that to be a the best search marketer you can be requires knowledge of a vast information set. From web crawling and algorithmic...
Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Most Recent Articles on Blogging
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Trulia's Web Ranking Strategies Come Under Fire
Trulia's Web Ranking Strategies Under Fire There is much controversy these days in the real estate blogging world about the overly aggressive link strategies employed by Trulia. Galen Ward, co-founder of Estately.com, a Seattle real estate brokerage, first brought to light the on...
Get Free Links on Search Engine Watch!
Before you read any further... there are NO free links on Search Engine Watch. I just made that up to get your attention. Well... kinda. Ok, so maybe there ARE free links... but only if you're a douchebag SEO wannabe. I'm only using SEW as an example, because (1.) it's the first example I could find, and (2.) I'm hoping th...
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Help! I've Been SEO Sabotaged!
The following is a gross exageration of my reaction to an incident I experienced recently, the form of writing is intended to poke fun at my ridiculous reaction to it. So i'm doing some routine checking in on my inbound link numbers for our site, open up google webmaster tools and I see this : ...
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The Dangers of Cloaking Revealed at SMX Sydney
Today at SMX Sydney (which I'll have a more detailed post about this weekend), Danny Sullivan and I sat together on a site review panel in the late afternoon. One of the sites we were asked to review was DiscoverTasmania.com. During our investigations, we stumbled across some remarkable cloaking f...
Separating Web Spam from Quality Content - What are the Metrics?
Let's try a little excercise... Common features of spam domains include: Long domain names .info, .cc, .us and other cheap, easy to grab TLDs Short registration period (1 year, maybe 2) High ratio of ad blocks to content Javascript redirects from initial landing pages Use of common, high-commer...
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Why Be White Hat? Who Cares About Morals?
Eric Ward, known as the first link builder, recently wrote: "Why not try to fool Google? ... Why should I behave in an ethical and white-hat way when my competitor's aren't, but they still rank way ahead of me? These are all fair questions that probably won't be answered any time soon."(Search Marketing Standard, Winter 07/...
Using Hidden Links in Divs = Get Great Google Rankings
Investigating rankings in Google's search results pages is part of every SEO's daily chores. From time to time, the odd ranking sticks out like a sore thumb. Sleeves rolled up and my best black hat on, let's try to find out what's happening here....
Black or White SEO?
I will be frank here.I am quite new to SEO, optimization, web design and site creation, etc. I have a few of my own sites and I am working hard on them using the best optimization tools available. But I can see some trends here already.I have a few friends that use black seo like doorways, cloaking, you name them... They can easily make over $10,000/month with a 2 month old site a...
The Dark Side of Wikipedia
Biased manipulation runs wild on Wikipedia and the extent to which it influences the pages of that site will probably never be known. In the field of SEO, where every link counts, Wikipedia's reference links at the bottom of articles and their external links in the body text of articles was once considered gold in terms of value for driving up search engine rankings. Early this year, Wikipedia ...
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How to Optimise Your Site for Each Individual Search Engine
Rebecca posted an interesting post yesterday discussing whether we should optimise sites for different search engines. While creating pages with different keyword densities sounds like an idea that might work it's a lot harder in practice.The technique I've used in the past is to change the ...
Google Toolbar PageRank Losses For Hundreds of Websites
This morning brings news from around the web of losses to the Google Toolbar PageRank (the little green pixels displayed in the toolbar) for a myriad of sites. I've gone through many of the threads and tried to pull together an accounting of websites that have been "reportedly" affected by the update. Hopefully, by collecting this data, and combining it with reports in the comments, we c...
The "Google Payola" Issue Isn't Going Away Anytime Soon
This morning, Andy Greenberg wrote an article for the front page of Forbes' technology section - Google Purges the Payola. The article focuses on the ongoing battle between search engines and paid links - a battle that most see as unlikely to ever end: ...
Social Media Manipulation Runs Rampant
I'm barely qualified to bring up this subject, as SEOmoz has certainly had our fair share of asking a friend to submit something to Digg, give us a boost on Reddit or add a tag at Del.icio.us, but I was pretty surprised to see the level to which social media manipulation has been taken:...