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Help a Reporter (And Yourself) Out
A couple months ago bookworm seo tipped me off to an amazing new free service - Help a Reporter Out (HARO). Peter Shankman started HARO with the belief that everyone is an expe...
Branding
Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
Most Recent Articles on Branding
A Reputation 2.0 Problem - Wiki-Circularity
What with it being Labor day in the US yesterday, it should have fallen on the trusty global associates to put together something for the SEOmoz blog. Unfortunately we were working instead :( Waiting for the bus in the rain this morning was a fairly miserable start to the day, but what if it had started worse? What if I had woken up this morning to find bad things written about me or my company on the internet?
Turning a Fail Into a Win: Twitter Gets PR Right
Using Twitter over the past week or so has been a very frustrating experience. The site takes a long time to load, its features either intermittently or permanently don't work, updates get lost and, due to the site's miserable uptime, its third party applications don't work either. For a time, every second person's update complained about Twitter's uptime (or lack thereof), and some suggested a mu...
Have Online Press Releases Gone the Way of the Dodo?
Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb. Sure, his session was a bit salesy (then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all), but he did make so...
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Wireless Internet and a New Age of Reputation Management
When the Internet began to usurp more traditional forms of communication, I remember hearing quite a number of discussions about how dangerous letter-writing had suddenly become....
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Online Brand Management by Julius Caesar
One year in Rome, the festival of the Bona Dea ("good goddess") was held at Caesar's house. No men were permitted, but one did manage to enter disguised as a woman, intent in seducing the Caesar's wife Pompeia. He was caught but was later released with no charges. Nonetheless Caesar divorced Pompeia saying that "my wife ought not even to be under suspicion."
Raising Awareness for Your Favorite Non-Profit
The web/tech community tends to be a helpful, compassionate bunch, who have great zeal for sharing knowledge and promoting various social and political ideals.Last week, my employer sent me to a grant-writing conference in Washington, D.C.(the other Washington, for those of you residing in the Pacific NW.). It was by far the most intense week of my life, and along the way, I met...
When to Respond to Criticism, and When to Keep Quiet
In this week's Whiteboard Friday, Rand advocates responding to the online criticism that comes your way, usually via forums and blogs. He talks about politely taking responsibility for the things you've done wrong and equally politely trying to explain your position.
11 reasons why predicting a return on SEO investment is reckless!
Ok SEO professionals we’ve all sat in front of an opportunity and had someone ask us the 1 Million Dollar question.The client asks "Can you give me an idea on what your SEO services are going to do for our bottom line?" ...
The Ethics of Reputation Management (or, "Getting Stuff Deleted From Google")
Online reputation management is something that (unless we are very stupid) we've all done. We've all crafted something on our blogs or social networking profiles to project a specific image to the public. Unless a blog or profile is private, we have no idea who that "public" might include.
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Taking Advantage of Google News
Google News can be a powerful tool for finding super targeted websites to get amazing traffic from. I know I am not alone when looking for places with great authority to send me traffic so, I think this tip could be beneficial for those frustrated with figuring out great places to get started with press.I am not taking anything away from the typical PR sites like ...
Is White Hat Link Building Equivalent to Public Relations on the Web?
I got to meet with the PR firm Ruder Finn today in downtown San Francisco and our talk focused on how similiar the PR and online link building industries are. Let's examine the two side by side: Public Relations: Build a contact list of reporters, writers, press folks, etc. Target a piece of ...