Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
This time around, rather than focusing on specific keywords, I focused on overall B2B trends so we can identify which categories might be of interest to your target businesses and their audiences. Then, you can examine whether these trends make sense for your niche and draw inspiration from them for your content.
If Google were to use a measure of content authority, what might go into it? In this episode of Whiteboard Friday, Russ Jones walks us through what exactly might constitute a "content authority" score and how SEOs can measure their efforts.
Now would be a perfect time to bring more compassion and kindness into the content you create. Here are practical tips for doing so.
I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. Here's what I found.
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Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.
Expert content isn't out of reach. In this Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content all the way from prompt to paragraph to published piece
Domenica D'Ottavio of Fractl shows how businesses across seven niches can set realistic expectations for their link-building content, based on insights from over 600 projects Fractl has produced and promoted in the last five years.
What's involved in scaling your content marketing efforts to 100,000 words a month (the length of a 400-page book!) — and what's the payoff? One software company shares actionable takeaways from their journey.
For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered.
Re-optimizing content can be a powerful tool for increasing traffic, but it’s easy to do wrong. Learn how to re-optimize the right way in this step-by-step guide.
What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday.
If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
Writing content that is easier for Google, a robot, to understand can actually make you a better writer and help you write better content for humans. Learn about how Google uses NLP (natural language processing) to truly understand content, and how you can harness that knowledge to better optimize what you write for people and bots alike.
Are we overcomplicating SEO? Andrew Dennis argues that we should focus our efforts on the two things it all boils down to: content and links.