Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
I have always evangelized that SEOs should align their efforts much more closely with PR professionals. Unlike SEOs who would build APIs in text editors for fun, PR pros tend to be extroverted, good at forging relationships, and generally excellent at harvesting contextual links from quality sites (I know – I married one). This week, an interesting email came in to one of our blog si...
Several weekends ago, for the first time, I accompanied my wife, Geraldine (aka Everywhereist, whose blog was just placed on Time.com's Top 25 Blogs of 2011 and then on Forbes' Top 10 Lifestyle Sites; woo hoo!), to Vancouver, BC for a professional conference focused on her career rather than mine (TBEX - the Travel Bloggers Exchange). Given that she's attended countless sessions on SEO, analytics, tech startups and scalable SaaS models, I figured it was the least I could do.
Question and answer content has been around on the internet a lot longer than the web. From the early days of usenet (and before that, on prehistoric technologies that came before my time) people have been asking experts for answers. You can't fail to have noticed, however, that it has resulted in some of the lowest quality content on the web. For far too many questions, the ranking answer is Yahoo! Answers (or similar) that looks as though it was written by someone who found writing YouTube comments too intellectually challenging.
Tom shared some inspirational content ideas recently, as well as a post on CopyBlogger all discussing ideas to generate content. But the trouble with creativity and tizzed-up text is it can distract from the main point of SEO; the business and your profit.
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Hey true believers, this is my first SEOMoz article so be kind! The thrust of the article is to help people new to SEO concentrate on the important areas rather than getting bogged down with the all the advanced information out there. This post was inspired by a quote from the profile of Rebecca the #1 user here on SEOMoz.org: "I like writing. A lot of the other stuff tends to ...
Howdy Mozzers! I am a long time (ish) reader, but this is my first ever attempt at a post on here, my previous SEO blogging has all be targeted toward potential clients with little to no SEO knowledge at all, so stepping up to you guys is like going from Southport FC to Manchester United, or (insert similar analogy regarding Hockey/Basketball/Toe Wrestling - yes ...
Producing great content is a high ROI activity. Too often however I see people focused on producing individual pieces of content aiming to get links and attention. Putting together a content strategy requires much more than a single piece of content - it requires a vision and strategy for how you're going to publish your content, why type of content you will be publishing, how your audience wil...
Whether you call it "Panda", "Farmer" or the "Anti-Demand-Media" update, Google is clearly making a push to reward "better" content. So the question becomes, how do you acquire better content? Buy It One of the reasons that content farms were started in the first place is because quality writing is expensive. Good writing re...
Today I want to share an incredibly simple yet massively powerful process for building search-optimized, "great content." There's no fancy tricks and nothing propetiary about the approach, but it is rare indeed to find an organization that follows these steps and hence, it's a way to potentially differentiate and build a competitive advantage. Step 1: Build a Survey...
The Problem You've hired a copywriter who has been producing some great copy for your website, however you feel that he/she is just not quite understanding what you're looking for, as the analytics show little increase over a few months. Now you could fire your copywriter, and hire a new (better?) one. If you think it's best to stick with the copywriter that you have, th...
Using Find & Select and Custom Sort in excel for keyword research helps a simple list of keywords turn into an organized cluster, and everyone likes organized clusters right? I use this method to show clients new blog post ideas, landing pages they could create and a smarter way to organize their site based on keyword research. Read...
I was having a hard time finding the topic I wanted to write about on my first YOUMoz post. So, I did what I do for my clients and started keyword research on the topic I was thinking about. Then I thought, wait, that’s a perfect thing to write about… how to find blogging topics. We have clients reach out to us...
What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - has been cracked by SEOmoz’s awesome web app. Suddenly we can get a complete dashboard of errors to go and sort - easy.
Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that's been getting quite a bit of attention. The study analy...