Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Today I want to share an incredibly simple yet massively powerful process for building search-optimized, "great content." There's no fancy tricks and nothing propetiary about the approach, but it is rare indeed to find an organization that follows these steps and hence, it's a way to potentially differentiate and build a competitive advantage. Step 1: Build a Survey...
The Problem You've hired a copywriter who has been producing some great copy for your website, however you feel that he/she is just not quite understanding what you're looking for, as the analytics show little increase over a few months. Now you could fire your copywriter, and hire a new (better?) one. If you think it's best to stick with the copywriter that you have, th...
Using Find & Select and Custom Sort in excel for keyword research helps a simple list of keywords turn into an organized cluster, and everyone likes organized clusters right? I use this method to show clients new blog post ideas, landing pages they could create and a smarter way to organize their site based on keyword research. Read...
I was having a hard time finding the topic I wanted to write about on my first YOUMoz post. So, I did what I do for my clients and started keyword research on the topic I was thinking about. Then I thought, wait, that’s a perfect thing to write about… how to find blogging topics. We have clients reach out to us...
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What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - has been cracked by SEOmoz’s awesome web app. Suddenly we can get a complete dashboard of errors to go and sort - easy.
Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that's been getting quite a bit of attention. The study analy...
When you're a small fish in a sea of competitors, getting noticed by search engines is never easy. If you're a car dealer, local restaurant, real estate agent, lawyer, doctor, etc., you're not only competing with hundreds of other businesses just like yours, but when it comes to link-building, everyone is trying to pick the same low-hanging fruit.
LDA is remarkably well correlated to SERPs, but by substantially less than I thought or claimed. Expected correlation (as measured by expected spearman's correlation coefficient over our dataset) is 0.17 instead of 0.32. I found a mistake with the calculation that produced the 0.32 score.
I’ve exhausted a lot of research lately on best practices when writing a pitch letter for publishing content as link bait online. A lot of the suggestions were the same, but each piece I read had one or two suggestions different than the others, so I’ve compiled them all into one document that will hopefully make sense and help when...
These days, it's hard to find legitimate content that will really help your SEO campaign reach its potential. Most of the time, the content you can find really doesn't help you or is just explained badly. So today, I will be giving you 25 tips that used effectively, will skyrocket your search engine rankings. These tips don't fail to focus on every aspect of ethical and organic ...
The SEO industry, like many others, has private forums, chat threads and groups of connected individuals whose interactions happen largely behind closed doors. Today, I'd like to pull back a curtain and share a debate that occurred between a number of CEOs in the search marketing industry over the last few days that I think you'll find both fascinating, and hopefully, valuable, too. The...
User Generated Content pretty much rules the web these days. If a website isn't including comments, blogs, reviews, thumbs up or polls then frankly it might as well be a book instead of a website. Lame. So this post is all about how to squeeze the most SEO benefit out of your user generated content. Remember folks that even if you don't have "classical" user generated content t...
Right! First of all, if you're actually reading this then Yes! I made it!! My first post on YOUmoz (hopefully, first of many...). Now that's out of the way, let’s get down to business. First of all, let me introduce myself. Hi, my name is Juliana Omo...
In high school popularity can seem vitally important. The attention, the parties, the good life. With the benefit of hindsight and a few years of maturity, I've realized even the popular kids (I wasn't one of them) had other issues to deal with -- homework, parents, etc. In other words, it was only one part of the equation. The same is true on the world wide web. Of course, ...