Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
I hardly need to waste words stating how important it is to come up with quality content for your website. It is, to say the very least, the glue that holds online business together. Provide your visitors with the value that they want and need and you have a chance of succeeding online. On the other hand, if you fail to provide much (if any) value to your website visitors, then you can take sol...
How I despise those chessy, awful pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it's thi...
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...
If you're a new writer, just entering the blogosphere, you'll find an overwhelming amount of advice telling how to blog, how to monetize your site, what rules to follow for search engines, how to create passionate readers, and how to boost your traffic. One element that's often missing is the all-important subject of what to blog about in the first place. Let me urge you to follow this simple f...
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Rand sent me the above comic strip and instructed me to let it inspire me (it seems he enjoys giving me the occasional homework assignment), and the first thing I thought of when I read it was, "Why do people blog?" I read a lot of SEO blogs (arou...
Most folks who hadn't heard of Reddit before November certainly have now. With the sale to Conde Nast, Reddit has joined the ranks of social media property successes (congrats, BTW to Paul Graham & Y Combinator). To a web marketer, though, Reddit remains an enigma shrouded in a mystery, encapsulated in a cute little robot: ...
Last week, Neil Patel reported that Digg is making it harder to get Dugg. I can certainly vouch for that. An ex-client and friend of ours launched what was (at least in my opinion) a highly Digg-worthy article on the Ten Servers ...
At the 37 Signals blog, Matt is discussing the efficacy of having buttons for Digg, Del.icio.us, Reddit, etc. listed on the bottom of article pages or blog posts. Here's what he had to say: Given the Ebola-like spread of these things they must be reall...
Technorati currently has two Top 100 blog lists - one according to favorites and the other generated based on link popularity. The first measures Technorati users who've marked the blog as a "favorite;" as per the screen capture below: ...
While attending an SES session last week I decided to put together some linkbait. The session itself wasn't particularly interesting and inspiration had struck so I figured I'd make better use of my time and write some kind of guide or howto article. The result was the 5 HTML elements you probably never use blog entry. My original plan ...
Along with their recent redesign, Technorati now has a "most favorited blog list," it appears both on the popular page (along with cool data like the most popular online videos, tags, searches and news) and in its own page as a list of the top 100. ...
When folks think of Digg, they're often misled into believing that the content seen on the homepage is representative of what a wide base of Internet users think is news-worthy and important. The numbers tell a different story - that of all stories that make it to the front page of Digg, more than 20% come from a select group of 20 users. Digg isn't shy about hiding this fact, their top users p...
In case you're seeking some inspiration for writing on your own blog or in need of strong examples to point your executive team/marketing director/non-believer business partner to, I thought I'd share a few favorite blogs (outside the webdev/SEO sphere). I've just gone ahead and listed the titles, along with an excerpt: WaiterRant.net...
Recently, with the success of YouTube, up to 40 videoblog platforms are trying to grasp a part of their marketshare. But what is it all about? The upcoming articles will be trying to identify how the emergence of videoblogging (aka vlogging) can benefit video amateurs and professionals, as well as SEO marketers, journalists and compani...