Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
I’m sure a lot of you guys have looked into curation and all the lovely softwares available, like Curata and Curation Soft. Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free. And I have total faith that anyone within the Moz Community can handle this and then some. Heck, I’d ...
Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business.
Today Mike Essex from Koozai tackles boring niches, and more specifically how you can create awesome content for them. By the end of this video you'll be able to see that there's no such thing as a boring niche, and that by changing your mindset it's easy to find fantastic content ideas.
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“Content is King!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they a...
When I began to practice SEO 8 years ago, I never would have guessed that I'd be writing a post about data visualization. Perhaps I might have foreseen myself writing about web analytics or information architecture, but data visualization seemed like something for the statistics fans. But today in web marketing, the emphasis on content has never been stronger, and it just so happens that ...
In late December of 2011, HTML5 cheat sheets, which we originally created for WebDesignLedger (WDL), were shared by Google on their Google Developers profile. WDL has 74k+ Twitter followers. Google Developers has 65k+ users in their circles. Together, their promotion increased our referral traffic for that day by 300%. Since then, we’ve experienced a steady stream of traffic and incoming back links. This was definitely a link bait win for us.
It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we ...
A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you'll understand why Google (and other search engines), use a complex algorithm to determine what results they should return.
My startup, GiftRocket gift cards, first launched our blog in June 2011. Our objectives were to increase awareness of our product and to build link-worthy content. All pretty standard stuff for an early stage startup who wanted to do better in the rankings.
Emotions are a strong motivator of human behavior. This is even true on the web. The more that ranking signals continue to evolve, the more significant the role that emotion-motivated actions play in search engine optimization. After all, one of our primary focuses as SEOs is to develop content that makes everyone who sees it want to share it and say wow.
Great content just magically creates traffic, wealth, and fame, right? Not always, sadly. Here are a few ways to put great content into motion and market your marketing.
Pretty much every SEO guide says that quality content is a key component to success. That’s great, but if your writing skills are a little bit lacking, that usually means getting someone else on board. Hiring freelancers has been covered a fair bit on this site, but not too much has been said about how to get the best out of those who deal with copy. This post should hopefully provide some helpful tips, as well as some resources to get you started.
Blogger or webmaster outreach is the art of finding the right sites to target to get links on, tracking down who owns or edits them, and building a relationship with them in order to get links.