Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

I'm Dreaming of a Web Christmas
K

I'm Dreaming of a Web Christmas

Ah, yes, the holidays. That time of year when content writers like myself have to come up with cute new versions of festive songs from years past. After we're done beating our heads against the fake office mantelpieces hung with stockings, and have sufficiently drowned our sorrows in the bitter eggnog of trying to write lyrics that both scan properly and vaguely fit ...

Finding Your Niche
V

Finding Your Niche

I had mentioned the other day that I was changing my SEO ways. As Gab had correctly observed, I had spread myself too thin. So this week I’ve been doing an audit of each of my sites, looking at current rankings, traffic, etc. And looking at how competitive each niche area was. The whole process got me thinking about how we s...

Plagiarism - A Case Study
M

Plagiarism - A Case Study

As we go through life we invariably at some point run into a chance to or see a case of someone else to plagiarize.Case in point. Just the other day I was checking another Search Marketing site that I read for updates. (gasp! I'm sorry seomoz its just a short fling, it doesn't mean anything) I found out to my dissapointment that his always excellent content had been publish...

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The Varied Delights of Moderating YOUmoz
Jane Copland

The Varied Delights of Moderating YOUmoz

One of the daily tasks that either myself or Rebecca take care of is moderating YOUmoz submissions. Everyone who has ever submitted a YOUmoz entry will know the process: you compose your piece, hit submit, and wait around for an SEOmoz staff member to publish it. If a piece is original (that is, it doesn't show up in Google when we search for a snippet of its text), is coherent, on-topic and gener...

WHOmoz: Whatever happened to G-Man and EGOL and 2k....
C

WHOmoz: Whatever happened to G-Man and EGOL and 2k....

For those of you who have been following SEOmoz for a while I want to take you on a trip down memory lane -- for those who are new a bit of history. Back before YOUmoz there was a stable of non-staff bloggers including EGOL, 2K, Michael Martinez, Guillaume, and GeoffreyF67 (aka Gman).They made up a strong pool of well-spoken people with very different opinions or perspectives on search optimiza...

Are Bloggers More Connected Than Journalists?
Rebecca Kelley

Are Bloggers More Connected Than Journalists?

Plaxo, a "smart address book" service provider, recently published their second Connected Index, which is a list of which job titles have the most connections based on the average number of contacts in their address book. 15 million Plaxo members' address books were used for the study. Unsurprisingly, talent agents were reported to be the most connecte...

Kathy Sierra's Unfortunate Situation
Rebecca Kelley

Kathy Sierra's Unfortunate Situation

A few months back I wrote a post about female bloggers, and how I don't get shaken up or outraged about the imbalance between female bloggers and male bloggers in the tech/SEO sphere. For the most part, I still stand by what I wrote, but today I'm going to (sort of) eat my words and talk about Kathy Sierra's unfortun...

7 Tips for Writing Quality Content
S

7 Tips for Writing Quality Content

I hardly need to waste words stating how important it is to come up with quality content for your website. It is, to say the very least, the glue that holds online business together. Provide your visitors with the value that they want and need and you have a chance of succeeding online. On the other hand, if you fail to provide much (if any) value to your website visitors, then you can take sol...