Measuring and Increasing the ROI of Your Content Resources
Do you want to know the value of your content? In today's post, Mike Pantoliano shares his tips for calculating the real ROI of your content strategy and marketing efforts.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
How to Build a Content Marketing Strategy
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from scratch, where do you start? Stephanie Chang's content marketing strategy framework is an action-packed, insightful place to start!
Attract Customers to Your Community with Content
Content is a powerful tool that can be used to grow your business and your community, but it can't be all about you. Consider using foundational and community building content to add value and draw customers to your business.
7 Content Archetypes that Generate Natural Links
If you're struggling to get natural links you may think that your stuff simply isn't "good enough". Or that you have to resort to lame link bait articles. In my experience, content quality is only a small part of the story...and link bait hardly ever works. So what does? The right content archetypes.
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6 Ways to Get Others to Write Your Content
Over the last year, we've seen a lot of algorithm updates from Google that emphasized the importance of having unique content on a website. Being able to create quality content is often a problem many businesses face. The following is a list of ways that I’ve seen companies use to get others to create great content for them.
Content Outreach 'Reverse Audience Sourcing'
Last year I attended Search Love Conference and was inspired by Guy Levine's and Richard Baxter's excellent presentations and their ideas of sourcing your audience from competitor's content and finding platforms your ideal audience will engage with. I then came back to the office and had the difficulty of trying to explain the idea to my colleagues. Without having a term for the practice, I found it very difficult indeed.
How to Get Your Boss to Care About Content Marketing
If you want your boss to care about content marketing, you need to know how to pitch it right. Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success.
A Goldmine of Content Resources
Over the past couple of weeks, I have been conducting detailed research in order to generate a comprehensive list of content-related resources from around the web. While a majority of the work & research I do is for the clients of a Portland-based digital agency, I felt it was only appropriate to share the following post as a snapshot of that research. My belief is that this post should prove useful to those who are focusing on not just creating content, but creating compelling content.
Why Content Goes Viral: the Theory and Proof
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines)
So, you think you're ready to launch some content? Before publishing your hard work for the world to see, check out these detailed pre and post content launch checklists to ensure your work has the best chance of survival possible.
Having the Right Message During Difficult Times
When tragedy strikes, businesses want to show their commitment to their customers and demonstrate support however they can. But sometimes, it's difficult to know the right way to approach the situation. Check out how these businesses, big and small, set examples of true customer support in recent times of crisis.
Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy
Managing SEO and content engagement strategies take a significant amount of time and effort to plan and execute. Get the most out of your hard work by integrating open social collaboration into the process to not only produce better work, but to improve your organic search results.
5 Awesome Infographics for "Boring" Niches
In my last post for seomoz, someone asked me if infographics can still be successful for a “boring” niche. Niche topics can be pretty dull and inaccessible to most people. However, I believe that any niche can be made interesting by using ‘topic bridging’. By creating con...
The SEO Path to Becoming a Great Funnel Owner
There has been plenty of recent discussion around the role of an SEO beginning to include a wide variety of inbound marketing tactics. Is it time for the responsibilities of an SEO to change, or is the term "SEO" as we know it evolving? Kieran Flanagan highlights why it's important for SEOs to become great funnel owners during these times of change.