Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Whenever there’s a discussion about the importance of good content, inevitably there is always someone who chimes in and says, “What about small business?” There is a belief among many online marketers that the requirement for content is snuffing out small websites that just can’t keep up with the big boys. This is false. I will say it again. WRONG!
As SEO and Social Media evolves into Content Marketing, agencies and companies are faced with the challenge of setting up effective processes for their content marketing efforts. From keyword research, to managing writers and the editing process, content marketing can be a complicated and extensive process, with lots of moving parts. Establishing an effective system to manage your content...
It's an SEO's duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant traffic to their websites. One technique that I sometimes feel is overlooked — or at least not given the attention it deserves — is transcription, i.e. turning audio or other media into text.
We’ve all seen graphics like the one below telling us that we need to have a “content strategy” that leverages social, keyword research, voice definition, blah blah blah! What I hear very little about is how to use content to help drive sales (is that a dirty word?) Many people do not realize that there are ways to use content to help give us information about those...
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As brands engage in more two-way conversations with consumers, marketers need to recognize customers are expecting more from them than a product and its packaging. Consumers want brands that understand them and help them with questions they find difficult to answer. One-way advertising struggles to deliver on that front.
The consumption of news is changing… rapidly. Traditional print news has been fading away, and the convergence of electronic and interactive media is taking over. Consumers are longing for more personalization, voting and filtering options to deliver spot-on news in a digital world with many distractions. The current challenge for publishers is to determine how to cater to an audience that has more control than ever to choose what shows up in their news feed.
From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as "king" when it comes to content marketing success. Here are ten stellar tips to help you succeed in boosting your customers' trust through content.
Infographics became immensely popular in 2009 and Internet marketers rode the waves of the popularity of this medium to grab countless eyeballs and links. For the early adopters, infographics proved to be a gold mine, but magic of this medium faded as soon as the gold rush began.
When I joined the startup I currently work for five months ago, we were in the midst of a heated debate about what to do with our content. We had recently moved a lot of our content behind a login with the logic being: as a freemium site with over 1,000 free videos, why would users not sign up to see our content? But as an SEO-er, I knew that content attracts customers and that hiding all of our content behind a login wall was actually hurting the chances that users found us.
Do you want to know the value of your content? In today's post, Mike Pantoliano shares his tips for calculating the real ROI of your content strategy and marketing efforts.
Sure, we all know that truly phenomenal content rules. Yet, so many webmasters and SEOs continue investing in just an “OK” content, or rehashing someone else’s content. - This approach is often rationalized as an effort to “scale” the content creation process, as if content is some sort of a commodity measured in quantity, not quality. But, regardless of the number of pieces of the “average at best” content some newbie SEOs decide to employ, there usually isn’t much ROI, as mediocre web-based content is largely ignored by the audiences and search engines alike.
It started as a simple gag designed to target what I assumed (at the time) to be a very niche set of potential readers and influencers. I wasn’t expecting much more out of the prank beyond a few chuckles from those who were already within our modest sphere of influence. But as the one millionth visitor rolled it, I started to think about what I'd accomplished and how I could help others do the same.
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from scratch, where do you start? Stephanie Chang's content marketing strategy framework is an action-packed, insightful place to start!
Content is a powerful tool that can be used to grow your business and your community, but it can't be all about you. Consider using foundational and community building content to add value and draw customers to your business.