Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.
Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it's not just building a great infographic and notifying some bloggers about it.
In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.
Although I run an agency focused on designing eye-catching infographics, sometimes this is not best solution for a client’s needs. I wanted to share four situations in which infographics should probably not be used or don’t provide a good return on investment (ROI) for the client.
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Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.
If you've ever slid through a job on half your ass, this post is for you. This is the story of why we do half-assed work, why we're cheating ourselves, and how we can stop it.
If you’re spending staff time or company resources to have content created, you may not see customers come streaming into your doors the next day. This can often lead to a "this stuff doesn't work" attitude. However, when done correctly, there should be a time when you can point to the positive and quantifiable results of your content marketing to say that it works.
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywor...
Below is a breakdown of eight elements that inspire action and how to add them into your content. You should be purposefully weaving these elements into your content. At the end of this post, I’ve included an evaluation rubric for you to consistently measure if your content incorporates these attributes.
When I suggest that businesses should think about creating some content I'm frequently met with objections like - But my niche is boring - no one cares! Actually I don't think that there's such a thing as a boring niche, but I do understand where they're coming from...
Last month in Philadelphia, I gave a short presentation on content marketing to an audience at SEER Interactive's SearchChurch. Since the setting was so unique, I tried a unique format and style that I haven't done previously. It was a bit fun and silly, and also a little heavy-handed (but meant tongue-in-cheek). The fundamentals of what I tried to present, though, are things I solidl...
Last week’s Facebook IPO may go down in financial infamy as being the biggest and most high profile IPO flop of the century – and this Internet Marketer's content marketing efforts may have inadvertently triggered the epic Facebook IPO meltdown. Sounds ridiculous and completely preposterous, right? Read to the end of the story and decide for yourself!
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
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How can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?