Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

Modern Business and Content Guidance from Bell Labs
K

Modern Business and Content Guidance from Bell Labs

Content Marketing

I've been reading The Idea Factory, the history of the innovation that came out of Bell Labs around WWII. Innovation, invention and ideas are things that we don't get to talk much about in SEO. It's all about keywords, links, and content, but I want you to take some time today to think about ideas, inventions and innovations. Why? Because we all want to be millionaires (oh hush, yes you do), and while that might not happen to all of us, idea generation is central to our jobs in search marketing.

#SocialSuccess - An Inbound Marketing Case Study for B2B
Kieran Flanagan

#SocialSuccess - An Inbound Marketing Case Study for B2B

Content Marketing

There has been a lot of great discussion about the term “inbound marketing” of late and exactly what is covered by that phrase. For the purposes of this case study we are using the hubspot definition of inbound and outbound marketing. The following is a case study of how we (Salesforce.com) used inbound marketing along with social advertising and great retargeting to grow both our traffic and leads in the UK.

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How to Leverage Content Communities to Expand Your Brand Reach
J

How to Leverage Content Communities to Expand Your Brand Reach

Content Marketing

“Content is King!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they a...

Data Visualization Principles: Lessons from Tufte
Mike Pantoliano

Data Visualization Principles: Lessons from Tufte

Content Marketing

When I began to practice SEO 8 years ago, I never would have guessed that I'd be writing a post about data visualization. Perhaps I might have foreseen myself writing about web analytics or information architecture, but data visualization seemed like something for the statistics fans. But today in web marketing, the emphasis on content has never been stronger, and it just so happens that ...

How to Turn Your Content into Link Bait
I

How to Turn Your Content into Link Bait

Content Marketing

In late December of 2011, HTML5 cheat sheets, which we originally created for WebDesignLedger (WDL), were shared by Google on their Google Developers profile. WDL has 74k+ Twitter followers. Google Developers has 65k+ users in their circles. Together, their promotion increased our referral traffic for that day by 300%. Since then, we’ve experienced a steady stream of traffic and incoming back links. This was definitely a link bait win for us.

21 Tactics to Increase Blog Traffic (Updated 2014)
Rand Fishkin

21 Tactics to Increase Blog Traffic (Updated 2014)

Content Marketing

It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we ...

Search Engine Algorithm Basics
R

Search Engine Algorithm Basics

Content Marketing

A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you'll understand why Google (and other search engines), use a complex algorithm to determine what results they should return.

SEO and Emotion
Gyi Tsakalakis

SEO and Emotion

Content Marketing

Emotions are a strong motivator of human behavior. This is even true on the web. The more that ranking signals continue to evolve, the more significant the role that emotion-motivated actions play in search engine optimization. After all, one of our primary focuses as SEOs is to develop content that makes everyone who sees it want to share it and say wow.