Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Over the last year, we've seen a lot of algorithm updates from Google that emphasized the importance of having unique content on a website. Being able to create quality content is often a problem many businesses face. The following is a list of ways that I’ve seen companies use to get others to create great content for them.
Last year I attended Search Love Conference and was inspired by Guy Levine's and Richard Baxter's excellent presentations and their ideas of sourcing your audience from competitor's content and finding platforms your ideal audience will engage with. I then came back to the office and had the difficulty of trying to explain the idea to my colleagues. Without having a term for the practice, I found it very difficult indeed.
If you want your boss to care about content marketing, you need to know how to pitch it right. Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success.
Over the past couple of weeks, I have been conducting detailed research in order to generate a comprehensive list of content-related resources from around the web. While a majority of the work & research I do is for the clients of a Portland-based digital agency, I felt it was only appropriate to share the following post as a snapshot of that research. My belief is that this post should prove useful to those who are focusing on not just creating content, but creating compelling content.
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I'm with Rand on this one — inbound marketing is going to continue making waves in 2013 and beyond for every business (and individual) that wishes to sell things online.
If you are in business, whether it is freelance or full-time, you most likely have a story to tell. When it comes to marketing, storytelling can be an extremely effective technique. One of the kings of storytelling for marketing purposes is Seth Godin. In fact, he wrote a book about it. In this article, I am going to share some of the ways you can use stories to generate more business.
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Below is a brief individual perspective on how I've seen popular content mediums evolve over the last five or six years, and why I feel this evolution is so important to track. I believe that through our study of this evolution, we can find some of the best opportunities available to us as marketers.
At Photocrati, we sell a WordPress gallery theme that has been purchased by around 15,000 happy customers (at the time I write this). The interesting thing is that we have never done a true content marketing campaign. Since we provide a lot of sales, marketing, business and SEO advice to customers, we eat our own dog food. The one piece of advice we never had used ourselves is a strategic content marketing campaign. So this is what we decided to do.
Content marketing’s taken off in a big way; as more and more pile in, getting visibility will be harder and harder. Here are a few strategies to maintain and improve performance in the storm.
So, you think you're ready to launch some content? Before publishing your hard work for the world to see, check out these detailed pre and post content launch checklists to ensure your work has the best chance of survival possible.
When tragedy strikes, businesses want to show their commitment to their customers and demonstrate support however they can. But sometimes, it's difficult to know the right way to approach the situation. Check out how these businesses, big and small, set examples of true customer support in recent times of crisis.
Managing SEO and content engagement strategies take a significant amount of time and effort to plan and execute. Get the most out of your hard work by integrating open social collaboration into the process to not only produce better work, but to improve your organic search results.
Getting a link from a well-known site with high domain authority is the holy grail of SEO. In today's post, Kate Morris takes us into an Advanced Content Analysis to see just what kinds of posts Mashable loves to publish, which ones are most successful, and what days of the week are best for posting.