Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
In my last post for seomoz, someone asked me if infographics can still be successful for a “boring” niche. Niche topics can be pretty dull and inaccessible to most people. However, I believe that any niche can be made interesting by using ‘topic bridging’. By creating con...
There has been plenty of recent discussion around the role of an SEO beginning to include a wide variety of inbound marketing tactics. Is it time for the responsibilities of an SEO to change, or is the term "SEO" as we know it evolving? Kieran Flanagan highlights why it's important for SEOs to become great funnel owners during these times of change.
Want to know how to get a link from the Wall Street Journal? In this content marketing case study today, I’ll describe in detail exactly how my team and I recently did just that!
![3 Ways to Drastically Improve Outreach for "Big Content" [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/content-bd475af_2021-03-30-214555.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617140755&s=c370819e89cb15f0ab7d4a0b32dfb491)
During my time as a content guy for a few wonderful software startups, it's been made apparent to me that "big content" is definitely worth it. Despite the hassles and headaches that come with creating and promoting this sort of content, the return can...
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Content can take many forms (or arguably any form!), but I'm sure we'd all agree that it still follows a sort of etiquette. For example, blogs typically get updated with newer, fresher content, sorted chronologically, with each post/article having its own dedicated URL; some posts will be evergreen and applicable for future readers, while some will be topical and applicable there-and-then (but may still be useful to refer to at a later date); and so on.
How to tackle huge Enterprise SEO projects by working with your team, setting expectations, owing SEO, and being an awesome communicator.
Over the last year, I've really started to see the impact of big content - ideas that take real effort and break the mold of typical articles, infographics, etc. I make the case for Big, why it's about more than just quantity, and how you can keep costs and risks reasonable.
Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.
How you and your team can create an awesome infographic - research, design, and promotion - for less than $500 and have it look amazing.
Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it's not just building a great infographic and notifying some bloggers about it.
In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.
Although I run an agency focused on designing eye-catching infographics, sometimes this is not best solution for a client’s needs. I wanted to share four situations in which infographics should probably not be used or don’t provide a good return on investment (ROI) for the client.
Suppose you are a manager in an organization, where do you not want creativity? Some of you will inevitably answer: “accounting.” That always gets a chuckle because of the negative connotation of creative accounting. But over the past couple of dec...
Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.